Building empathy through customer-centric research is the foundational first step in all design thinking and innovation methodologies. Yet, despite its vital importance, it is a step all too often overlooked as businesses rush to solutions first. Drawing from our extensive experience in helping some of the world's largest organisations forge deeper connections with their customers; we'll guide you through the process of identifying research goals, establishing trust with participants, uncovering subtle cues, and weaving together compelling, actionable insights that will transform your business decisions.
The masterclass is a one-day training programme, based on our experience helping some of the world’s largest organisations create innovative, commercially successful products and services.
Maria will lead this taster session from Magnetic. Maria is one of our innovation consultants, deeply experienced in the end-to-end innovation process, and has a deep understanding of customer centricity and research.
By joining this call, you consent to being recorded for Magnetic's internal use and for participants to rewatch.
