Marcela Ospina is an anthropologist and service designer. She specialises in helping organisations bridge the gap between human behaviour and technology by designing better services for people. She has 14 years of experience consulting in the digital marketing and technology services industries. Her work focuses on creating services and products relevant in people's lives. Marcela uses ethnography, and a range of service design tools, when helping clients re- think their services and products. At the moment she is particularly passionate about how businesses ease into digital transformation, and how to change current ways of working across teams in large organisations.
Marcela says: "My work has impacted product and service design including: business and technology transformation processes, internal business technology platforms. mobile apps, mobile payment wallets, direct marketing campaigns, customer experience, digital transformation and CRM strategies. I have worked in Africa, South America, and most recently in the UK where I have managed my own projects independently, and I have been part of a team in the agency and management consulting environments.
I currently work at Designit as a service design lead. I believe in being hands on in the design process and understanding it fully from a user centered perspective."
RSVP for Marcela's talk on Diversity in Design by registering.
Lecture Theatre 11_0004, Stockwell Building
Thursday 23rd Feb - Marcela Ospina
Thursday 9th March - Avi Ashkenazi & Oliver Gingrich
Thursday 16th March - J. Paul Neeley
Thursday 23rd March - Julie Strawson & Co
Thursday 30th March - Alex Flowers
About Design Roast
The Design Roast is an open discussion group for anyone interested in creative design practices and theories of cross-disciplinarity, interactive design, new media technologies, visual communication and philosophies of the state-of-the current and future design. The Design Roast series brings together people from diverse fields and degrees of expertise, aiming to initiate discussions and debates among postgraduate students, researchers, academics, artists, theorists, designers and other creative practitioners.
Every week we'll invite alumni, industry partners and friends to come in and speak about their experience in design. This year's theme concentrates on DiD: Diversity & Inclusivity by Design
What is enabled when designers design with, and for, others?
To design inclusively is to engage people deeply throughout the design process, to share our practices and to amalgamate people’s unique knowledge into design interventions.
DiD focusing on design as a holistic action with the capacity to simultaneously engage conceptual and practical shifts that make our society a place with no boundaries.
Date and Time
Lecture Theatre 11_0004 University of Greenwich, Stockwell Street Building
11 Stockwell Street