Design Thinking demystified

Innovate UK Business Growth offers innovation and growth support to SMEs. Our specialists and resources provide bespoke support that grows and scales innovative businesses through a range of services:Exploit business innovation to grow and scaleSource funding & financeEnter new markets to grow and scaleConnect with usTwitter:@IUK_South_EastLinkedIn:Innovate UK South East

Innovate UK South East

Design Thinking demystified: gain innovative edge by becoming a more user-centred, creative and experimental organisation.

<h3>Overview</h3><p>People don’t buy technology - they buy what technology helps them achieve.</p><p>Successful products and services are founded on a deep understanding of customer behaviour and motivations. Design Thinking is a human-centred innovation process used by leading organisations around the world to build better products by identifying and solving customer pains.</p><p>Learn how Design Thinking can help you research customers, unlock your team’s creativity and de-risk projects by prototyping and testing.</p><p><strong>Key topics covered:</strong></p><ul><li>Design Thinking process overview</li><li>Human centred innovation case studies</li><li>Developing a user-centred organisation</li><li>Creative, collaborative problem solving</li><li>De-risking with prototyping and testing</li></ul><h3>Delegate learnings from this webinar</h3><ul><li>Conducting user research studies, asking better questions</li><li>Creative collaboration techniques, generating and selecting ideas</li><li>Testing ideas quickly and cheaply, building rapid prototypes</li></ul>

<h3>Who is this webinar for</h3><p>This webinar is exclusively for small to medium sized businesses up to 500 employees registered in  the following UK counties: Oxfordshire, Buckinghamshire, Berkshire, Hampshire, Surrey, West Sussex, East Sussex and Kent. It is tailored to innovative businesses experiencing high growth or with strong growth potential and who are bringing new ideas to market.</p><h3>Additional support from Innovate UK EDGE</h3><p>We provide specialist-led funded support, tailored to help innovative SMEs achieve their growth ambitions. In addition to supporting grant funding applications, we can help in areas such as:</p><ul><li>sourcing investment</li><li>revenue growth</li><li>IP protection or </li><li>a fresh perspective on your strategy. </li></ul><p><a href="https://www.innovateukedge.ukri.org/?utm_source=oxfordinnovation&amp;utm_medium=email&amp;utm_campaign=ourservices" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Read more</a> on how we can help you grow.</p><h3>Your presenter</h3><p><a href="https://www.linkedin.com/in/lukaszliebersbach/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lukasz Liebersbach</a></p><p>As an Innovation &amp; Growth Specialist, Lukasz helps organisations develop new ways of creating value by enabling empathy, creativity and experimentation. With over 10 years’ experience in design-led innovation he understands the challenges of bringing new products to market and the importance of customer discovery and product-market fit.</p><p>His work is strongly influenced by experience gained at the Institute of Design at Stanford University, California (commonly known as The d.school).</p><p><a href="https://www.innovateukedge.ukri.org/privacy-notice" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Privacy notice</a></p><p></p>

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Design Thinking demystified

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