Design Thinking demystified
Location
Online event
Design Thinking demystified: gain innovative edge by becoming a more user-centred, creative and experimental organisation.
About this event
Overview
People don’t buy technology - they buy what technology helps them achieve.
Successful products and services are founded on a deep understanding of customer behaviour and motivations. Design Thinking is a human-centred innovation process used by leading organisations around the world to build better products by identifying and solving customer pains.
Learn how Design Thinking can help you research customers, unlock your team’s creativity and de-risk projects by prototyping and testing.
Key topics covered:
- Design Thinking process overview
- Human centred innovation case studies
- Developing a user-centred organisation
- Creative, collaborative problem solving
- De-risking with prototyping and testing
Delegate learnings from this webinar
- Conducting user research studies, asking better questions
- Creative collaboration techniques, generating and selecting ideas
- Testing ideas quickly and cheaply, building rapid prototypes
Who is this webinar for
This webinar is exclusively for small to medium sized businesses up to 500 employees registered in the following UK counties: Oxfordshire, Buckinghamshire, Berkshire, Hampshire, Surrey, West Sussex, East Sussex and Kent. It is tailored to innovative businesses experiencing high growth or with strong growth potential and who are bringing new ideas to market.
Additional support from Innovate UK EDGE
We provide specialist-led funded support, tailored to help innovative SMEs achieve their growth ambitions. In addition to supporting grant funding applications, we can help in areas such as:
- sourcing investment
- revenue growth
- IP protection or
- a fresh perspective on your strategy.
Read more on how we can help you grow.
Your presenter
As an Innovation & Growth Specialist, Lukasz helps organisations develop new ways of creating value by enabling empathy, creativity and experimentation. With over 10 years’ experience in design-led innovation he understands the challenges of bringing new products to market and the importance of customer discovery and product-market fit.
His work is strongly influenced by experience gained at the Institute of Design at Stanford University, California (commonly known as The d.school).
