We often think we know our customers, clients, employees well, we have surveys, focus groups and questionnaires, the best desk research there is. These methods are useful but not enough. The best way to test the assumptions we hold about the needs they have, the pain points, the desires they have, the way they use our products, the way they interact with our services, is by getting out, observing, talking with people, immersing ourselves in their environment, and by doing so creating deep empathy. Join us in London and get the tools you need to deeply understand your customer.
More than 1000 participants have experienced our Design Thinking Workshops. Come and practise methods and tools as used by Apple, Google, P&G, Intuit, Fidelity, Barclays, Cisco, SAP, UNDP and other organisations that have innovation in every cell of the organisation and not just R&D.
You will learn by doing:
The key stages in the Design Thinking innovation process, with emphasis on the exploration and discovery stage.
Practice 10 key methods and tools that you can take away and use immediately.
integrate Design Thinking in your work with your clients and customers
We all have experienced getting excited during a workshop and once we are back to our desks, it is business as usual. That's why we stopped doing "just workshops". Following the workshop, you will join our virtual programme which gives you access to tools as you need them and 1 coaching session within the first 6 months.
We will be there to help you use the new knowledge and skills in your own work context.
Who should take part:
VPs, Managers, project leaders, and anybody passionate to learn and innovate. Design Thinking loves teams. Bring a colleague with you and get more out of it.
Gconsultancy Innovation is a IOEE Academy. At the completition of the course, you will be awarded an IOEE certificate, which is recognised in the UK and internationally.( cost 65+VAT)