Design What Customers Really Need

- Are you confident that your product or service truly meets your customers’ needs—not just what you think they want?

- Are you looking for smarter, more effective ways to innovate and design new products or services?

- Are you new to designing products or services and want to start with the right foundations?

If you answered yes to any of the above don’t miss this practical and immersive 90-minute session. You'll gain fresh insights and hands-on techniques to identify successful customer solutions and unlock potential for real business growth.

What the session covers

- The core principles of customer-centric design
- Techniques to identify and understand real customer needs
- Ideation methods to generate a range of creative solutions
- How to evaluate those potential solutions based on customer needs and feasibility.You’ll apply everything you learn directly to a product, service, or idea, leaving space for open discussion, innovative thinking, and constructive feedback in a supportive, collaborative environment.

Key takeaways

- A clear understanding of customer-centric design
- Practical techniques to uncover what your customers really need
- Tools to generate and evaluate creative solutions
- Fresh perspectives on a product, service, or idea
- Peer feedback and new ideas to take forward
- Connections with others who share your interest in customer-centric design and valuable contacts to grow your professional network

Workshop leader

This session will be led by Rea Hoey, drawing on her considerable experience as Head of Design for Global Innovation and Ventures at HSBC. She has led design teams to drive innovation and digital transformation through customer-centric product and service development, delivering significant business outcomes.

Rea is the Founder and Company Director of Ignite Accelerator Services, offering Fractional Executive services alongside her roles as a Board Advisor, Director, and Trustee.

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