Designing and running successful online surveys
It’s easy to run a bad online survey. The web is littered with them – surveys that are way too long, questions that are ambiguous or irrelevant, pop-up requests that are annoying. Such surveys only serve to annoy customers or staff, and collect data that is unlikely to be valid or representative.
But it doesn’t have to be this way! This half-day workshop will talk you through the basics of designing and running a successful online survey, from choosing the right software and identifying your target audience to the practicalities of running the survey and managing data. We will also touch on the basics of survey analysis.
This workshop is relevant to those who are tasked with running their own survey, and to those responsible for managing the creation of online surveys by others.
· Choosing your survey software
· Identifying the sample, objectives and timeline
· Writing effective survey questions
· Designing the look and feel of the survey
· Running your survey
· Managing data
· The basics of survey analysis
The workshop will involve both an informal lecture format and hands-on group activities. A take-home information pack is included, as is tea and coffee and a mince pie!
Who should attend:
This workshop is relevant to anyone who is interested in running web surveys. It is relevant both to those responsible for managing online surveys, and technical staff responsible for implementing them.
Who is running the workshop?
The workshop will be run by Dr Tabetha Newman from Timmus Limited. Tabetha has spent the last ten years working in the fields of education, instructional design and data analysis. She has a PhD in animal behavior, and left research in 2000 to work as a Communications Consultant in Cambridge, where she was employed to convert complex data into effective multimedia communications materials for companies such as GlaxoSmithKline and KPMG.
In 2003 she set up Timmus Limited, specializing in e-learning consultancy, survey design and data analysis. She has been employed by various national agencies (e.g. LSIS, Becta, Learning & Skills Council) to design, run and analyse surveys and national research projects. She regularly designs and analyses online surveys, particularly for clients within the UK Higher Education system. She often works as an analyst for the University of Bristol’s Institute for Learning and Research Technology.
Why should I attend?
Because it will be informative and fun. You’ll get to meet and network with people from diverse public and private sector backgrounds, most of whom live and work in Bristol and the immediate area. It’s excellent value for money, and you get the excuse to visit the beautiful new M Shed building, with its views across Bristol’s harbourside.
When & Where
Providing quality research services for effective decision making