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Designing Effective Sales Teams - Webinar

Association Of Professional Sales

Thursday, 23 March 2017 from 09:00 to 10:00 (GMT)

Designing Effective Sales Teams - Webinar

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Designing Effective Sales Teams Webinar Ended Free  

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Event Details

Designing Effective Sales Teams - Webinar

Using Belbin Team Roles Theory to Increase Sales Effectiveness and Improve Customer Relationships


Session Overview:

The last few decades have seen a significant increase in the adoption of teams in customer management and sales organisations. Sales teams are used to develop strategic, longer-term relationships with customers, particularly in contexts where the sales process is complex, with multiple touch points and a variety of individuals involved. However, despite the increased use of sales teams over this period, our understanding of team effectiveness in selling teams is still very limited. This session will provide insights to enable participants in sales management roles to increase sales effectiveness and to improve relationships with customer decision making units.


Key takeaways:

  • Increasing Sales Effectiveness by identifying how individuals can contribute to advanced selling processes
  • Improving Customer Relationships through developing enhanced interactions and adaptive selling particularly with professional buying teams
  • Adding (more) value fostering diversity in customer management teams through increased collaboration and co-creation.


About the session leaders:

  Jo Keeler

Jo is the Managing Partner at Belbin Team Roles (UK - Head Office). She is responsible for managing strategic and operational activities and building the Belbin brand both in the UK and worldwide. In addition to these responsibilities, Jo works closely with Meredith Belbin and acts as his general sounding board. She also lectures world-wide on the importance of teams and implementation of Belbin Team Roles. Jo started her career in the pharmaceutical industry before joining Belbin in 2001. She began her Belbin career in marketing and sales before taking on the role of Managing Partner in 2016.


  Dr. Javier Marcos

Javier is a fellow of Cambridge Judge Business School and Cranfield School of Management and a Belbin Associate.  He brings a unique combination of practical and theoretical knowledge having worked within large multinational corporations, in consultancy, and as an academic in business schools. His expertise, firmly grounded in business practice and informed by the latest research, focuses on sales strategy, sales competency development and strategic customer management. He has recently co-authored two books From Selling to Co-creation (BIS Publishers, 2014) and Sales Management – Principles, Processes and Practices (Palgrave, 2016).  He is an accredited Belbin Team Roles instructor and in 2015, he wrote the research report commissioned by Belbin and in collaboration with Cranfield School of Management Working in Sales Teams - Using Belbin Team Roles Theory to Increase Sales Effectiveness and Improve Customer Relationships.


APS Fellows & Adv. Members (formerly Managers) Webinar.

Many thanks to our Skills Partner 


We would like to share your contact details with our Skills Partner, Huthwaite International so that Huthwaite International may contact you directly for marketing and promotional purposes.  If you do not want us to forward your contact details to Huthwaite Research Group Limited trading as Huthwaite international, please email me at

Do you have questions about Designing Effective Sales Teams - Webinar? Contact Association Of Professional Sales


Association Of Professional Sales

The Association Of Professional Sales is a not for profit organisation that has been created to work closely with the key thinkers and leading practitioners within the selling community developing knowledge that can be applied by all organisations and practitioners and those who are committed to improving the sales practice.

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Designing Effective Sales Teams - Webinar
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