Designing for Behaviour Change in UX: What's it all about and how should we do it?

Behavioural scientists have gathered a powerful body of evidence of what works when it comes to changing behaviour, and increasingly, these learnings from academia are being integrated into UX practice. We have recognised that behaviour change frameworks can help us to gather targeted insights into drivers of human behaviour – perceptions, motivations, the physical environment. These insights enable us to design to overcome behavioural barriers, which might otherwise impede on the success of implementation or use of an experience, process, or product.

There are many established frameworks and models for behaviour change – but why should we use them in UX design? When? And How? What are the main challenges?

In this talk, Rebecca will introduce a well-established behaviour change framework and discuss how weaving this into a project at the right points, can help us design experiences and products which will be implemented and adopted with success.

Rebecca Cavill – UX Consultant at Nomensa

Rebecca is a UX Consultant at Nomensa in Bristol. Working on projects across many sectors including commercial and not-for-profit, applying principles of psychology to understand human behaviour and design more powerful, effective and engaging experiences.

Rebecca has a PhD in Cognitive Neuroscience, and her background is in neuropsychological research - leading on many research projects in academia, before moving into UX. Alongside working at Nomensa as a consultant, Rebecca is also involved in clinical research, investigating visual perception and visual problems experienced by stroke survivors.