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Designing for the Betamax Generation
Thu 1 December 2016, 08:30 – 10:00 GMT
How those who came of age in the 80’s use technology today
They grew up on the Atari 800, the Dot Matrix printer and the Soda Stream. But how does the Baby Boomer generation interact with technology in 2016? Critical Mass, a digital experience design agency, set out to find out more about the relationship this hugely valuable marketing segment has with tech – and the results were startling.
Please join us on the 1st December at the Hospital Club for a breakfast discussion about how to design better digital experiences for the over 50’s.