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DESIGNING FOR THE HUMAN MIND/BRAIN, SHEFFIELD - UX TRAINING
Thu 7 September 2017, 09:30 – 17:30 BST
About the course
An intensive one day introduction to designing to exploit what is known about the human brain and its capabilities and limitations
Using principles honed from years of scientific study from the disciplines of sociology, psychology, perceptual psychology and neuroscience, this course will teach you how to tickle the brains of your customers with your designs and communications
It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with, you will produce something worthwhile and go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends
What will you learn?
- The fundamentals of the human visual system and what this teaches us about design
- How to grab and direct attention
- How to improve salience and readability
- The psychology of colour
- How to reduce the appearance of clutter
- How people remember and what you can do to help
- How to design for people's natural thinking processes
- The basics of persuasion design
- Emotional design principles
- Designing for the other senses
After completing the training, participants will be able to:
- Describe the key capabilities and limitations of the human brain that affect perception
- Apply key principles to improve design to result in improved customer behaviour and peceptions
- Pastries on arrival
- Hot & cold refreshments
- Fresh fruit
- Course materials
- Certificate of completion
About the trainer
Jon Dixon - Senior Interaction Designer
A highly experienced interaction designer with a background in graphic design and illustration, Jon has been incorporating user centred design into web design since the 90s, and has practical experience across the whole spectrum of UCD activities from ethnography through behavioural modelling, information architecture, wire-framing, storyboarding and prototyping to formative user testing, as well as the visual design and behaviour of user interfaces.
Over that time he has been sole or lead consultant on major projects for clients such as the Houses of Parliament, Orange, Egg (Citibank), BAA, Boots and the Crown Prosecution Service. His most recent clients have included Unify (formerly Siemens Enterprise Communication), Nectar, the Met Office, Virgin Holidays, Platts (McGraw Hill Financial), Royal Caribbean Cruises, Great Rail Journeys and EDF Energy.
He delivers training courses and has blogged for both Bunnyfoot and e-Consultancy and was one of the speakers at UX Brighton 2013, where he drew on his previous career as a professional actor to ask whether there are lessons that UX designers can learn from the process of method acting in order to better understand the (sometimes hidden) motivations of users, their emotional and psychological complexities, and their background and environment.