DESIGNING FOR THE HUMAN MIND/BRAIN - UX TRAINING

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Location

Bunnyfoot London

4th Floor

54 St John Square

Farringdon, London

EC1V 4JL

United Kingdom

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About the course

An intensive one day introduction to designing to exploit what is known about the human brain and its capabilities and limitations

Using principles honed from years of scientific study from the disciplines of sociology, psychology, perceptual psychology and neuroscience, this course will teach you how to tickle the brains of your customers with your designs and communications

It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with, you will produce something worthwhile and go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends


What will you learn?

  • The fundamentals of the human visual system and what this teaches us about design
  • How to grab and direct attention
  • How to improve salience and readability
  • The psychology of colour
  • How to reduce the appearance of clutter
  • How people remember and what you can do to help
  • How to design for people's natural thinking processes
  • The basics of persuasion design
  • Emotional design principles
  • Designing for the other senses
    • Hearing
    • Touch
    • Taste?


After completing the training, participants will be able to:

  • Describe the key capabilities and limitations of the human brain that affect perception
  • Apply key principles to improve design to result in improved customer behaviour and peceptions


What's included?

  • Pastries on arrival
  • Lunch
  • Hot & cold refreshments
  • Fresh fruit
  • Snacks
  • Course materials
  • Certificate of completion


About the trainer

James Whitaker - User Experience Consultant

James joined Bunnyfoot as a Consultant after completing his MSc in Human-Centred Systems at City University London. Having developed an enthusiasm for new technology from a young age, and keen to experience a different culture, James studied Japanese at Newcastle University before spending a few years living and working in Japan.

He then returned to the UK to work in sales and marketing for one of Japan’s largest traditional ‘heavy industry’ companies. After several years spent travelling around Europe talking to end users, he wanted to get more involved in the product development process through research and design, so took a career break and went back to university.

James has wide interests in the fields of user experience and interaction design, and you can usually find him attending relevant industry events (UXPA, IxDA, etc.). He has worked on a wide range of projects for clients like EDF Energy, British Library, Kew Gardens and UXUK Award winning work with Beano.
Outside of work, he mainly spends his spare time exhaustedly chasing his young son around. He also likes to take occasional breaks from the digital world and pretend he’s back in the 90s, taking analogue photos and listening to music on vinyl.

Course T&C can be found on the Bunnyfoot website

Date and Time

Location

Bunnyfoot London

4th Floor

54 St John Square

Farringdon, London

EC1V 4JL

United Kingdom

View Map

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