IMEX is arguably the premier exhibition for event professionals around the world, that takes place in both Frankfurt and Las Vegas each year. But how does the organiser keep the show fresh and make sure that regular attendees are always seeing something new on show?

Learning outcomes:

Understand the attendees changing expectations year on year

Understand how to collaborate with new partners in a changing industry year on year

Understand how to design ‘cutting-edge’ activities and design features into a large show on a budget