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Deus Ex Machina: AI and Bots in a Modern Marketing Landscape
Wed 19 October 2016, 08:30 – 11:30 BST
The potential of AI and Chatbots has been much touted in 2016, but what can they do for your brand?
Artificial Intelligence has a huge range of capabilities. At this morning thought leadership session, we’ll take a look at how we’ve used it to help brands fix problems thought never to have solutions, with a specific focus on our client work with IBM Watson.
Similarly, Chatbots have been used effectively by some companies to speak directly to users without ever the brand ever actually speaking to them, but how do they fit into your overall marketing strategy?
Nicola Hinds, Head of Strategy at e3 will share latest trends and applications looking at the best examples and talking through whether your company could benefit from some wisdom from the machines. She will be joined by our key client partners and thought leaders in the field.
Zoe Camper, Head of Digital at Arthritis Research UK will be talking about how the UK's fourth-largest charity has been using IBM Watson to help sufferers online.
e3 is one of the UK’s most awarded independent digital marketing agencies.
We provide creative solutions to real-world business problems and combine our deep understanding of digital audiences with creative, technical and strategic vision to solve problems that exist within – and beyond – marketing We work with national and globally recognised brands including Yodel, Royal Navy, Orange and the National Trust.
Working from London and Bristol, e3 has grown into an agency of more than 65 digital specialists over the last 19 years and consistently features in the NMA / Econsultancy Digital Top 100.
Nicola Hinds, Head of Strategy at e3 has 13 years’ experience of operating in the digital arena for both clients and agencies. Nikki worked in a host of online roles at Lloyds TSB including time as both a User Experience Manager and Delivery Manager, where she delivered a variety of projects including the redesign of lloydstsb.com and the delivery of a strategic CMS for use across the group. During her time at e3 Nikki oversees the majority of the more significant strategy projects that we undertake.
Zoe Camper, Head of Digital at Arthritis Research UK is a digital specialist with a wealth of strategy, technical and design experience spanning 21 years with a diverse range of skills and experience. Currently Head of Digital at Arthritis Research UK, the UK’s fourth largest medical charity, she’s developed a team within the organisation to steer and support its growing digital channels.
Sitecore is the global leader in customer experience software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications at scale so marketers can deliver personalized experiences that delight audiences, build loyalty, and drive revenue.
Rackspace Digital gives you the performance, expertise and reliability you need to power your digital strategy. By working hand- in- hand with leading software platforms, we help customers find expert advice and technology infrastructure to ensure a rock solid foundation. Our specialists focus exclusively on ensuring your online environment is always up and running with outstanding performance, allowing you to execute fully connected digital experiences that put your customers at the heart of every interaction.
Spaces are limited. Register now to avoid disappointment. This is a senior brand-only invitation event.
Suppliers and agencies need not apply. If you have any questions about the event or e3 please email email@example.com.