Develop strategies that inspire and deliver

Too many strategies look great on paper but never truly land. They sit in documents, disconnected from people’s daily decisions and disconnected from the outcomes they were meant to deliver.

At Fellshore, we believe strategy only matters when it is lived and breathed by an organisation and its stakeholders. That’s why we’ve developed our Define framework, a practical, evidence-led process that ensures strategies are clear, meaningful, and designed to deliver measurable impact.

This 60-minute session is designed for people working in economic development, public policy, and business support who are tasked with creating strategies that matter, strategies that people feel passionate about, invested in, and ready to deliver.

If you want your strategies to inspire, guide action, and stand the test of time, this session is for you.

What You’ll Gain

• A clear framework for developing strategies that inspire and deliver.
• Insight into the big principles behind effective strategy.
• Awareness of the pitfalls to avoid that derail so many plans.
• A view of what good looks like and the critical success factors for strategy delivery.
• Practical tips you can use straight away in your own organisation.

Agenda

12:00 – 12:05 | Welcome & Introductions
12:05 – 12:20 | The Fellshore Define Framework: Purpose → Impact
12:20 – 12:35 | Big Principles, Pitfalls & What Good Looks Like
12:35 – 12:50 | Practical Insights: Tools & Tips for Strategy Development
12:50 – 1:00 | Q&A and Closing

Your Presenters

Colin Bell, Co-Founder of Fellshore
Colin has spent over 20 years helping businesses and regions grow, designing and delivering major economic development programmes across the UK. He is passionate about strategies that inspire action, create long-term impact, and unlock real growth.

Jen Robson, Co-Founder of Fellshore
Jen brings two decades of experience in communications and stakeholder engagement, with a track record of helping organisations find their voice, build trust, and connect strategy to delivery. She specialises in turning complex ideas into clear, powerful messages that people rally behind.

Together, they founded Fellshore to help purpose-led organisations connect strategy, communications, and delivery — creating measurable impact that strengthens economies, communities, and lives.

Why Attend?

Because strategies shouldn’t sit on shelves. They should be the north star that guides decisions, unites people, and drives real change.

Join us over lunch and take the first step in redefining how strategy is developed — so it’s not just a document, but a living, breathing force for impact.

Reserve your free place now and start bringing your strategies to life.