£12 – £64.20
Developing a Behaviour Change Initiative

Developing a Behaviour Change Initiative

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£12 – £64.20

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Simple steps to plan an environmental behaviour campaign that creates change without the need to guilt-trip people.

About this event

2 timeslots available.

Choose when buying your ticket(s) for 12:30-2pm or 5-6:30 pm BST


Recordings and slides available if you can't join live

Is there a behaviour that you want to change in your local community or society as a whole?

  • Are you an ideas person, constantly coming up with solutions to fix the environmental issues of our time?
  • Have you got a campaign, product or idea that you want to develop to address some unsustainable behaviours?
  • Or perhaps you have already tried a number of tactics that have not worked?
  • Would you like to trial an idea but not sure how to bring it to life or want to check you haven’t missed a trick with your plan?
  • And more importantly, do you even know if you are trying to ‘fix’ the right problem?

In the final series of the Sustainable Sidekicks Behaviour Change workshops, you will get to grips with a simple process for developing a behaviour change initiative using tried and tested tools used by designers and behavioural psychologists

Focused firmly on the people whose behaviour you would like to change, you will come away with:

  • A chance to ‘ideate’ on your challenge with a group of other changemakers
  • A step-by-step process to understand the ‘problem’ you are trying to solve
  • Problem-solving techniques which allow you to think ‘outside of the box’
  • Tips and tricks to push people towards your desired behaviour without guilt tripping them about the environment
  • Communication tools to support your initiative

Choose the time of your session when you purchase your ticket: 12.30-2pm or 5-6.30pm (BST)

Sign up to this workshop as part of the series and get the other two in the series for just £15 each:

Behaviour Change Principles for Environmental & Climate Changemakers (26th May)

Understanding your Audiences Behaviour (9th June)

This workshop will be hosted by Livvy Drake a sustainability and behaviour change consultant who has delivered waste, food waste and plastic reduction initiatives at festivals and for the award-winning City to Sea charity.

She also provides consultancy to events and start-ups on how to implement reuse schemes.

*Accessible pricing*

To make these sessions accessible there is tiered pricing with suggestions for different types of organisations and individuals. Please pay the price point that you can most afford. This will support the scholarship places and the charity that is receiving 10% of the proceeds.

Developing a Behaviour Change Initiative image


The Sustainable Sidekicks provide training and support for changemakers, campaigners, green champions and business owners who's purpose is to reduce their environmental impact and increase their positive impact.

Lead Sidekick Livvy Drake has a background in events and marketing. When she began working in the field of sustainable events and plastics campaigning she realised that the environmental sector was not engaging people outside of its green bubble. So she began training in and working with behaviour change practitioners to understand how greater crossover could be achieved and how marketing and communications of environmental issues could be presented differently.

She has worked on waste reduction projects for events and festivals, award-winning plastic reduction initiatives as well as providing training and support to reuse schemes and engagement initiatives.

These training modules on behaviour change package up some of the key principles Livvy finds are applicable to behaviours on a day-to-day basis and can easily be adopted and understood to deliver change outside of the ‘eco echo chamber’.

Testimonials from past participants:

"I really like the EAST framework - good simple and practical way of thinking." - Sue Project, KIND2

"The 'Anti-problem / worse idea' is really inventive; I've never considered coming up with the 'opposite solution' to come up with ideas." - Claire, Reducing SUP Use

"Great stuff Livvy! The stuff at the beginning about the 7 different behaviour groups was really interesting." -Rory Brown, Green Pixie

Developing a Behaviour Change Initiative image


There is a scholarship programme available for campaigners from marginalised and underrepresented communities. Please email through the contact box to get a free place.

Developing a Behaviour Change Initiative image

The workshop will donate 10% to KEAN

Kenya Environmental Action Network (KEAN) have set a target to have at least one School Garden in each county. KEAN identified that schools have unused lands and are discouraging of farming and gardening, although it is the backbone of the country, and could be done more sustainably. The objective is to help train learners on the importance of conservation, ways of restoring nature and the art of gardening as well as improving soil. So far KEAN have set up gardens in 4 counties, and they have a target of 47 counties in total.

Through their approach, the projects will create livelihood opportunities for schools and families, while contributing to conservation and the inclusion of different community groups, including schools of Disability and also Children's Homes. It will further promote resource efficiency by introducing students and pupils to organic ways of making pesticides, using organic matter like grass, leaves, kitchen waste and other materials to set up compost manure systems, and further making them restoration stewards through the tree growing and nursery establishment activities.

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Eventbrite's fee is nonrefundable.

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