Having a clear fundraising strategy is essential to keep your organisation or department on track with its fundraising goals and to get the best returns from your time, effort and budget.
This short session will equip you with the knowledge, skills and techniques to develop a great fundraising strategy, asking and then helping you to answer the following key questions
“Where are you now?”
“Where do you want to be?”
“How are you going to get there?”
Who should attend?
People with responsibility for developing and/or improving fundraising strategy for their area of responsibility or their organisation.
By the end of the course you will be able to:
Develop a fundraising strategy for your organisation/area of responsibility
Identify and use the financial information required to build your strategy
Choose from a range of tools and techniques to analyse past performance to inform future activities
Identify and evaluate the best fundraising sources for your organisation and integrate specific forms of fundraising into your plan
Differentiate the resource implications of your various fundraising methods and identify the human and other resource requirement for the successful implementation of your strategy.
