Customers are nearly always willing to pay more for a well-branded product or service, than for something which has no clear brand or differentiation. Effective branding is the marketing technique which elevates a product or organisation from being just one amongst many, to something unique.
It’s partly about visual imagery, it’s partly about your style of writing and tone of voice, and it’s a lot about consistency of behaviour and creating an experience your customers can trust. If you are serious about building your business further, and want to know how to increase its value through branding then you need to be at this seminar, which is designed for business owners and directors.
The workshop is led by brand champions Jimmy Robertson and Nick Burgoyne from leading marketing agency LCM, both of whom have extensive experience developing strong brands across a range of industries including consumer and business to business.