Multiple dates

Developing an Engaging Video Product

Learn how to create videos that captivate your audience and keep them coming back for more at our "Developing an Engaging Video Product" eve

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event.

About this event

Master the art of video creation with structured modules on planning, production and final editing

Overview

In a world flooded with forgettable content, knowing how to create a video that actually keeps viewers watching is a rare and valuable skill. This course teaches you how to go from idea to execution with focus, flair and a bit of finesse. Whether you’re starting from scratch or looking to sharpen existing know-how, this is for anyone tired of dull, drawn-out tutorials and vague promises.

You’ll learn the essentials of video production, how to plan with purpose, and how to bring it all together into a final product that looks polished and communicates clearly. With clear guidance, helpful breakdowns and zero fluff, you’ll build confidence in creating engaging videos for businesses, campaigns, education, or your own brand. By the end, you won’t just know what to do—you’ll understand why it works.

Learning Outcomes

Understand the core elements of successful video production.
Learn structured techniques to plan video content effectively.
Gain insight into camera basics, lighting and audio setup.
Discover how editing shapes the final viewer experience.
Identify key factors that make videos engaging and watchable.
Develop a step-by-step approach to consistent content creation.

Course Curriculum

Module 1: Video Production Basics
Module 2: Video Planning and Creation
Module 3: The Finished Product

Who is this Course For

Beginners looking to learn video content from the ground up.
Content creators wanting to refine their video planning process.
Small business owners aiming to make professional-looking videos.
Social media managers tasked with growing online engagement.
Teachers creating video-based learning materials for students.
Marketers seeking to improve message delivery through video.
Freelancers expanding services to include video production.
Anyone curious about how engaging video content is developed.

Career Path

Video Editor – £28,000 average annual salary
Content Creator – £32,000 average annual salary
Social Media Executive – £30,000 average annual salary
Digital Marketing Officer – £34,000 average annual salary
Media Production Assistant – £24,000 average annual salary
Videographer – £31,000 average annual salary

Frequently asked questions

How to make an engaging how-to video?

Start with a hook, keep it clear and concise, use visuals and voiceover, add text highlights, and end with a call to action.

What is engagement in video?

Engagement refers to how viewers interact with your video—through watch time, likes, comments, shares, and clicks.

How to create a video for a product?

Script the key benefits, show the product in action, use high-quality visuals, add branding, and include a clear call to action.

What is engaging video content?

Content that captures attention, holds viewer interest, and encourages interaction—through storytelling, visuals, relevance, or entertainment.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00