How to make an engaging how-to video?

Start with a hook, keep it clear and concise, use visuals and voiceover, add text highlights, and end with a call to action.

What is engagement in video?

Engagement refers to how viewers interact with your video—through watch time, likes, comments, shares, and clicks.

Script the key benefits, show the product in action, use high-quality visuals, add branding, and include a clear call to action.

Content that captures attention, holds viewer interest, and encourages interaction—through storytelling, visuals, relevance, or entertainment.

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