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Developing an international digital strategy

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Scottish Enterprise New Lanarkshire House

1 Dove Wynd

Strathclyde Business Park

Bellshill

ML4 3AD

United Kingdom

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Event description

Description

This workshop will look at how to develop your online strategy for growing your international sales. It will cover the following areas:

  • International digital landscape
  • International digital trends and markets
  • Market drivers - platforms, technology, user trends
  • Developing your digital strategy

Matching the strategy to your business objective:

  • Where are you now?
  • Where are you going?
  • How will you get there?
  • Which audiences and marketplaces are important to achieve your business objective
  • Where are those audiences online and which platforms are they using?
  • Do those platforms and tools fit with the kind of content you have or can create?
  • What resource you need - can you sustain what was started
  • Integration with wider marketing strategy
  • Measurement and ROI

Thinking strategically is key to the effective deployment and implementation of an international e-commerce strategy. As a result, your business will have a more clearly articulated international digital strategy.


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Although every effort has been made to ensure the accuracy of the information provided, Scottish Enterprise, Scottish Government and Highlands and Islands Enterprise cannot be held responsible for any inaccuracies or omissions in the information supplied, or for the content of any website that the email above may contain links to, and does not endorse any business or individual that may be referred to above.

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Date and Time

Location

Scottish Enterprise New Lanarkshire House

1 Dove Wynd

Strathclyde Business Park

Bellshill

ML4 3AD

United Kingdom

View Map

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