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Developing an international digital strategy

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Scottish Enterprise

Atrium Court

50 Waterloo Street

Glasgow

G2 6HQ

United Kingdom

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Description

This workshop will look at how to develop your online strategy for growing your international sales. It will cover the following areas:

  • International digital landscape
  • International digital trends and markets
  • Market drivers - platforms, technology, user trends
  • Developing your digital strategy

Matching the strategy to your business objective:

  • Where are you now?
  • Where are you going?
  • How will you get there?
  • Which audiences and marketplaces are important to achieve your business objective
  • Where are those audiences online and which platforms are they using?
  • Do those platforms and tools fit with the kind of content you have or can create?
  • What resource you need - can you sustain what was started
  • Integration with wider marketing strategy
  • Measurement and ROI

Thinking strategically is key to the effective deployment and implementation of an international e-commerce strategy. As a result, your business will have a more clearly articulated international digital strategy.


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Date and Time

Location

Scottish Enterprise

Atrium Court

50 Waterloo Street

Glasgow

G2 6HQ

United Kingdom

View Map

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