In this series of two full day workshops (15th and 29th November 2016, £790 per delegate payable in advance), you will discover how the experts plan and execute an effective SEO campaign.
Websites have become a permanent feature for every company since they first appeared on the marketeers radar in 1995. Search engines, helping surfers find relevant web content, have been around even longer; Yahoo Launched in 1994, that’s 21 years ago!
While websites have become more and more sophisticated and internet has exploded to around 1.57 billion pages, the understanding of how search engines help potential customers find your website is still seen as a black art.
As a client of Arkom, you will have access to a powerful Content Management System that allows you to optimise your website in-house without paying for expensive outsourcing services. Carrying out website optimization in-house means that you will have more control over how your organisation is represented in the world search engines while up-skilling your own team.
Cost : £790 for 2 day workshops - you will be invoiced prior to the event
Workshop 1: Develop an SEO strategy (15th November 2016, 0930-1530)
- Introduction to search engines
- How search engines work
- Branded search traffic
- Non-branded search traffic
- How search engines view your website for different devices
- Pulling your strategy together
Workshop 2: Executing your SEO strategy (29th November 2016, 0930-1530)
- Whole site optimisation
- Page optimisation for target search terms
- Measuring results
- Advanced optimisation
Free parking and within easy access of transport links.
If you would like further information regarding this or any Arkom events please don't hesitate to contact us.