Developing Your Own Marketing Plan - Bury St Edmunds

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Active Business Centre Ltd

St Andrews Castle

33 St Andrew's Street

Bury St Edmunds

IP33 3PH

United Kingdom

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Event description


Developing Your Own Marketing Plan

You understand your need to market your business and the benefits this can bring, but how do you actually do it? Creating your own marketing plan and turning it into a working, hardcopy document is the key to marketing successes. Getting your ideas from your head to paper is key to the process. This streamlines your own thoughts, your own processes and helps you instruct others, either staff, third parties or helpers if required and ensure you get a positive result.

In this hands-on workshop, we will look into pulling your marketing plan together at an in-depth level, including budgeting, key performance indicators (KPI’s) and return on investment (ROI).

Through a combination of theory and practical examples, this intense introduction to marketing strategy and auditing will help you understand:

  • Marketing services; creative, website, copywriting, PR, design and content

  • Technology; web hosting, analytics, marketing automation, SEO

  • Customer contact; qualification, order processing, customer services

  • Engagement; customer support, customer surveys, net promoter scores, research

Who is this course for?

This course is suited and intended for medium-sized businesses looking to develop their ongoing growth strategy.

This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 12 months.

What you will need

We recommend bringing a pen and notepad to capture notes on the day. Some attendees choose to bring a laptop but this is not required as all exercises will be done in a group format on the main screen where required. Please note, we cannot guarantee WIFI access on the day.

Agenda for the Day

09:00 - 09:15 Registration, Tea & Coffee (15 mins)

09:15 - 09:30 Welcome and introduction (15 mins)*

09:30 - 10:45 Developing your own marketing plan (75 mins)*

10:45 - 11:00 Refreshment Break: Tea/Coffee (15 mins)

11:00 - 11:45 Support required beyond the strategy and plan (45 mins)*

11:45 - 12:15 Discussion and Q&A (30 mins)*

12:15 - 12:30 Summary (15 mins)*

Total hours: 3hrs 30mins

Total *IDB = 3hrs

State Aid for this is £150 or 171.74 Euros (£1 = 1.14494 Euro as at Feb 19)


I would like to book for more than one person from my company?

Due to the popularity of these events, we are only able to allow one person per company to attend. However, please email, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in a first come, first served basis to offer another ticket.

What are my travel/parking options to and from the event?

The Venue is very close to Bury St Edmunds town Centre, in a striking 19th Century Grade II listed building. The Active Busines Centre is at St Andrew's Castle on the west side of St Andrew's Street South. It is not visible from the road and hidden behind tall walls. The main entrance in on St Andrew's Street South. The entry is shared with St Benedict's Catholic School - turn in through the gated entrance and take the right-hand fork, up the drive to the car park and reception.

St Andrew's Street South is off of the A1302, 'The Parkway'. You will go past the Cattle Market and new shopping centre entrance heading up the hill, turn left at the lights on to St. Andrew's Street South. Continue along till you see an old and tall red brick wall with the signs for the centre and the St Benedict's Catholic School. Click the link below to see a street map view of the entrance.,0.7113154,3a,75y,299.08h,84.8t/data=!3m6!1e1!3m4!1swbUELp7of4VDsAtWEhgwdg!2e0!7i13312!8i6656?hl=en-US

Please park to the left of the building reception.

Sat Nav users should use the address 33 St Andrew's Street South (do not use the postcode!)

Both Train and Bus Stations are within a 5-10 minute walk away or very short taxi ride.

More info can be found by contacting the venue:

How can I contact the organiser with any questions?

Please email if you have any questions or queries.

State Aid Declaration

This event is delivered, free of charge, to SMEs (SME is defined as an Enterprise with fewer than 250 employees and has either an annual balance sheet not exceeding 43mEuro or Annual Turnover not exceeding £50m) other restrictions may apply. This support is being provided as de minimis aid under EC Regulation 1407/2013 (De Minimis Aid Regulation). The value of this support has been calculated as £150 or 171.74 Euros (£1 = 1.14494 Euro as at Feb 19)

Please note: This is not a request for payment; we are merely required to notify you of the value, which will be relevant if you wish to apply or have applied for any other de minimis State Aid in the future. There is a ceiling of €200,000 for all de minimis aid provided to anyone organisation over a three fiscal year period (i.e. your current fiscal year and previous two fiscal years).

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Active Business Centre Ltd

St Andrews Castle

33 St Andrew's Street

Bury St Edmunds

IP33 3PH

United Kingdom

View Map

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