Birkbeck Institute for Social Research

Communicating research findings outside of the academic community to demonstrate its applications and enhance its impact is an increasingly important element of a researcher’s job. But what opportunities are out there, how do you craft messages for a wider audience, and how can you prepare for press interviews about your work?

This introduction to media work session will offer practical insights into the dos, don’ts, opportunities and value of communicating your work far and wide. It is for researchers who are new to media work, or those looking to refresh their knowledge.

Delivered by Birkbeck External Relations team members, this introductory session will include:

• What makes a good press story?
• An overview of the opportunities and platforms, from Birkbeck’s official digital and social media channels, to print, broadcast and online media
• Crafting the message: extracting key findings and narratives from your study
• Converting research papers into press releases and other communications materials
• The press interview: how to prepare and what to expect
• Real life Birkbeck case studies
• Open discussion / Q&A opportunity

Presenters: Henry Rummins (Communications Manager) and Andrew Youngson (Media and Publicity Officer)

Organised by: Dr Wendy Earle, Impact Development Officer, Birkbeck

* * * This workshop is open to Birkbeck academic staff and PhD students only. * * *

Developing Your Research Career is a series of lunchtime seminars and workshops organised by the Birkbeck Institute for Social Research to enhance the research skills and contribute to the career development of social researchers at Birkbeck and beyond. We particularly welcome PhD students and early career researchers, both post-doctoral research fellows and lecturers. However, academics at all career stages who are interested are also encouraged to attend, both to learn themselves and to share their experiences and knowledge with colleagues and postgraduate students.

These seminars/workshops are free, but please register in advance, and if you’ve registered, please do attend. If you find out you can’t come later on, please let us know or cancel your place on Eventbrite, so that we can re-allocate your place, and ensure that we have space for everyone who wishes to take part.

Please arrive promptly for this event. Latecomers disturb the speaker and disrupt the experience for the audience. Thank you.