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DIA Conference 2025: Moulding the Mind of the Motorist

By Driving Instructors Association

Discover how driver psychology impacts road risk and how trainers can shape safer behaviour behind the wheel and on the road.

Date and time

Location

Coventry Building Society Arena

Judds Lane Coventry CV6 6GE United Kingdom

Lineup

Good to know

Highlights

  • 8 hours
  • ALL AGES
  • In person
  • Free venue parking
  • Doors at 08:30

Refund Policy

Refunds up to 30 days before event

About this event

Business • Startups

At DIA Conference 2025, we’re diving deep into one of the greatest influences on road safety: human behaviour. Research shows that most risk on the road comes from the way people think, feel and act behind the wheel. As a driver or rider trainer, you have a unique opportunity and responsibility to shape those behaviours.

This year’s conference will explore how understanding the mind can help you build better, safer drivers and riders. Through the lens of psychology and behaviour science, we’ll uncover the real driver behind the wheel: the human brain.

Expect expert talks, interactive workshops, panel debates and practical insights to transform the way you train. You’ll leave with the tools to better understand and influence driver behaviour, making a real difference to road safety.

Frequently asked questions

Who is this event for?

This event is for driver and rider trainers, including ADIs, PDIs, fleet trainers, and those working in road safety education. It’s also relevant for training providers and professionals interested in behavioural approaches to reducing road risk.

Is the event CPD recognised?

Yes. Attendance at the DIA Conference counts towards your Continuing Professional Development (CPD). You will receive a printed CPD certificate after the event.

Do I need to be a DIA member to attend?

No. However, DIA members benefit from reduced ticket prices. Not a member yet? Visit www.driving.org/join to access a wide range of benefits, including £25m PI & PL insurance, and discounted event tickets. Or why not purchase a Membership + Attendance ticket to join DIA

What are the event timings?

Doors open at 8:30am with registration and refreshments. The conference begins at 9:30am and finishes at approximately 5:00pm.

Will lunch and refreshments be provided?

Yes. Tea, coffee and light refreshments will be served throughout the day. A hot lunch is included in your ticket.

Is there parking at the venue?

Yes. Free parking is available onsite at the Coventry Building Society Arena. There are hundreds of spaces and step-free access from the car park.

Is accommodation available?

Yes. There is a hotel at the venue, and additional accommodation is available nearby. We recommend booking early due to demand.

What is the cancellation policy?

If you cancel within 30 days of booking, we’ll refund your ticket. No refunds are available after that. If booking accommodation, choose a refundable option in case the event is postponed or cancelled. The DIA is not responsible for any costs you may incur.

Will there be an exhibitor area?

Yes. The conference will include an exhibition space where attendees can explore training tools, services, and resources to support their professional development.

Who can I contact with questions?

Please email help@driving.org or call 020 8686 8010 for assistance.

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Organised by

Driving Instructors Association

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15% off applied
£75 – £80.75
Dec 5 · 09:00 GMT