In this workshop, you’ll explore and define your brand purpose. Then learn how to use it as a tool to help you:
• Develop and grow
• Keep you on track
• Build trust with your audience
• Stand out in the market
Together we’ll dig deep, to find out what lights you up and what makes you feel most connected to your work. We’ll find the soul of your brand.
We’ll look inward to explore your passion and then look outward to find your purpose. We’ll then consider how your purpose can strengthen your brand and the story you tell, to the outside world, to help build your reputation, connect more deeply with your audience and offer something different in the marketplace.
By the end of the session, with a new tool in your pocket, you’ll be on your way to creating a purpose led brand to support you on your path as an illustrator.
“Incredibly informative and encouraging” Sofia“
A great workshop, which opened my eyes to some really interesting directions in my work that I never thought of before!” Amy
“Really inspiring.” Katie
A recording will be sent to all ticket holders and will be available to watch for 14 days after the event. Please note that participants will benefit the most from attending live, where you'll have the opportunity to engage in the activities and ask your own questions.
This session will be delivered by Nicola Mullen of Brand Warrior.
Nicola helps artists and illustrators build their reputation and get more commissions without the hard sell. Drawing from her 20 years’ experience of working with arts and culture brands, Nicola crafted The Brand Warrior Method, an approach she uses to mentor, coach and guide creatives in her one-to-one programme, Through the Trees. Since launching Brand Warrior in 2023, she has worked with artists and illustrators in the UK, Canada, USA, France, Italy, Germany, Slovenia and the Netherlands. Find Nicola on Instagram @brand.warrior and online at brandwarrior.co.uk
Illustration by Petra Braun. Photograph of Nicola Mullen by Kirsty Antrobus.
About the AOI
The AOI, a not-for-profit membership organisation, is the UK’s leading illustration body, championing the industry and illustrators at every stage of their career through 1-1 support & advice, a wealth of business resources, campaigning, events and the World Illustration Awards.
Find out more theaoi.com
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