£58.80 – £90

Digital Advertising, 2018 & Beyond: Building Brands & Driving Response

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Apex City of Bath Hotel

James Street West

Bath

BA1 2DA

United Kingdom

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Refunds up to 7 days before event

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There is a debate in advertising at the moment as to how branding and direct advertisers should split their budgets between online and offline. Digital won over the direct response advertisers several years ago but the branding advertisers remain less convinced. They still see branding as best done on TV and in-store.

At our November 2017 conference we want to look at how digital advertising can deliver for both branding and performance advertisers. For brand advertisers we know that digital isn’t yet the complete answer but we want to look at the role it can play and how this role is growing especially for younger and more tech savvy audiences. For performance advertisers we’ll look at how online branding can assist the performance of direct response campaigns, the rise of the social ad platforms and what best-in-class looks like for driving response in 2018.

Topics and speakers include:


A Better Way to Build Brands

Jennifer Prior, Agency Lead, Google


Discover Growth: brand and performance advertising on mobile

David Wilson, Head of FMCG Strategy EMEA, Facebook


Data-led marketing in the new era of data privacy

Tom Benton, Data & Digital Director, The Strategy Barn


Channelling Programmatic

Rob Langan, Programmatic Account Manager, SearchStar


Attribution: How can I have confidence my display activity is performing?

Jon Boon, Senior Analytics Consultant, SearchStar


First impressions count: What do your landing pages say about your business?

Ryan Webb, Conversion & Analytics Director, SearchStar


We are also looking forward to welcoming experts from Business West for 1-2-1 discussions about your overseas strategy and how to start to take your brand further afield. Whether you are a seasoned exporter of your products or services, or if you are looking to start, there will be market specialists and digital trade advisers available to discuss your next steps and signpost you to free support services for international trade. Follow the ERDF funded programme here: @export4growth (link: www.twitter.com/export4growth)

Follow our conference updates on Twitter @Search_Star . And for the ERDF funded programme here: @export4growth (link: www.twitter.com/export4growth)

This event is for client-side marketers. Delegates from other agencies are by invitation only.

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Date and Time

Location

Apex City of Bath Hotel

James Street West

Bath

BA1 2DA

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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