Master Microsoft digital advertising essentials with an easy-to-follow guide for boosting visibility and driving online results.
Overview
Digital Advertising with Microsoft: A Comprehensive Guide is designed to simplify digital advertising on Microsoft platforms such as Microsoft Ads and Bing. This course offers structured, professional insight into advertising set-up, audience targeting, bidding strategies, and campaign management without overwhelming jargon or unnecessary complexity.
From beginners to seasoned marketers looking to sharpen their Microsoft-specific skills, this course covers the essentials in clear, digestible language. Whether you're aiming to improve brand awareness, drive more website traffic, or increase conversions, this guide provides step-by-step instructions for navigating Microsoft’s advertising ecosystem confidently.
Learning Outcomes
- Understand Microsoft Ads structure and core campaign setup essentials.
- Learn effective audience targeting techniques within Microsoft advertising platforms.
- Optimise bidding strategies to manage budgets more effectively.
- Analyse campaign performance using Microsoft Ads reporting tools.
- Apply ad copywriting principles suitable for Microsoft Ads networks.
- Manage multiple advertising campaigns using structured best practice methods.
Who is this Course For
- Business owners wanting better online visibility using Microsoft Ads.
- Digital marketers keen to expand knowledge beyond Google advertising.
- Content creators aiming to monetise websites through Microsoft Ads.
- Freelancers seeking to offer Microsoft Ads services to clients.
- Marketing managers overseeing multi-channel digital ad strategies.
- Entrepreneurs running e-commerce shops with a UK-based audience.
- Students studying advertising looking to learn platform-specific knowledge.
- Professionals exploring digital career development in advertising platforms.
Career Path
- Digital Advertising Specialist – £32,000 per year
- PPC (Pay-Per-Click) Manager – £38,500 per year
- Digital Marketing Executive – £28,000 per year
- Search Engine Marketing Analyst – £34,000 per year
- Media Buyer – £31,000 per year
- Marketing Account Manager – £36,000 per year
