Digital and Mutual Lending in the 21st Century - A Strategy Conference
The way businesses engage with customers is ever changing, particularly for traditionally 'bricks and mortar' businesses such as Building Societies. Join our experts from the digital marketing, business strategy, networking and finance worlds to hear how Building Societies can further engage customers in the 21st Century.
Chair: Sarah Davidson, Journalist/Presenter; This Is Money
Welcome: Colin Fyfe, Chief Executive; Darlington Building Society 1.00pm – 1.10pm
Daniel Turnbull, Head of Competition, HM Treasury
Customers and Competition - The Need to Engage in the Coming Revolution.
1.10pm - 1.40pm Q & A (10 minutes)
Daniel Turnbull is Head of the Competition and Banking Services Unit in HM Treasury. He has extensive involvement with the banking sector and more recently with the growing role of FinTechs. Prior to this he was Head of Building Societies and Mutuals at HM Treasury and is well aware of the many challenges faced by the mutual sector. He is a strong proponent of ever increased competition and the digital revolution sweeping the financial services industry.
Paul Laughlin, Laughlin Consultancy
21st Century Business - Customer Insights, Data and Behavioural Economics.
1.50pm - 2.20pm Q & A (10 minutes)
Paul Laughlin was the former Head of Customer Insights for both Lloyds Banking Group Insurance and Scottish Widows. He has over 13 years' experience of creating & improving customer insight teams and 25 years' experience of deriving value from data. His teams added over £10m incremental profit per annum to his organisation through improvements to customer acquisition & experience. He has since founded the Laughlin Consultancy, aimed at enabling companies to maximize the value of their customer insight. This includes growing their bottom line, improving customer retention and evidencing to regulators they treat customers fairly.
Penny Power OBE, Ecademy/Digital Youth Academy
Time to Disrupt the Offline? How Online Has Changed Our Mindsets.
2.30pm - 3.00pm Q & A (10 minutes)
Penny Power OBE was co-founder of Ecademy, deemed by many as the pre-cursor to Linked In. The online digital network enabled business success through the use of online tools, community and friendship. Her central philosophy of 'Know Me, Like Me, Follow Me: What online social networking means for you and your business?' led to her book under the same title. Following her work setting up the Digital Youth Academy, since acquired by Seetec, Penny has since created a new 'bricks and clicks' venture and combines online community building with an actual physical presence on the High Street by 'The Business Café'.
The Business Cafe will ensure our sole traders and Micro Businesses have a home together and utilise the digital technology that will help them grow.
Refreshments - 3.10pm - 3.30pm
Eb Adeyeri, Spredfast
Joining Bricks with Clicks - How Traditional Brands are Trying to Stay Relevant in a World That's Getting Faster.
3.30pm - 4.00pm Q & A (10 minutes)
Eb is a digital strategist and the EMEA Strategy director for Spredfast. He is co-author of the book "The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery." He is a regular industry commentator on how business can adapt to the new digital landscape and has spent over 15 years working in the field of marketing, advertising and communications focusing on social media and social technology. He has developed and refined strategies and campaigns for clients such as British Airways, First Direct Jaguar Land Rover, HSBC, Volvo, IBM, Nestle and numerous blue chip brands.
John Berry, Customer Buyology Ltd
The Creation of Institutional Trust through Technology, Customer Engagement and Data Confidence. A Winning Strategy for Niche Players.
4.10pm - 4.40pm Q & A (10 minutes)
John Berry was the former Managing Director at the UK retail bank Abbey National (now part of Banco Santander). He is one of the foremost experts in retail branch banking and trains branch staff around the globe on distribution, marketing and customer areas. He received worldwide recognition for innovation introducing a highly successful branch franchising model into the UK. In addition, his innovative distribution model of putting coffee and banking together on the high street (Costa Coffee) has won global acclaim as have his distribution ideas rolling-out links with supermarkets, retailers and phone shops.
Close 4.50pm - 5.00pm: Colin Fyfe, Darlington Building Society
Ultimate Banking Recruitment
Twenty 7 Tec