Digital and Social Media Marketing: Lifelong learning

The aim of this inaugural Digital and Social Media Marketing conference will be to help you to learn how digital marketing can help your orgnisation to advance to the next level, building on lessons from the JEMSS project.

Over the last three years the international JEMSS project team including Bulgaria, Greece, Lithuania, Poland and the UK researched skills shortages in digital marketing around Europe. Based on this information the team developed free open online learning resources in form of a Massive Open Online Course (MOOC), a Digital and Social Media Marketing book, as well as a Joint European Masters programme which will be offered by the partner universities in the coming years.

This conference allows you to speak to the team and get a taster what the education of the Joint European Masters in Digital and Social Media Marketing will offer to you. If you want to upskills in digital marketing and improve your knowledge in this dynamic and exciting area this day is a must in your calendar!

Why attend this conference?

• Learn the latest thinking about development of a digital marketing strategy
• Learn how strategic use of social media can help your organization to achieve its business needs
• Learn about the important role of video and mobile users and opportunities this presents for organisations
• Learn how you can benefit from the JEMMS project developed MOOC, book and the growing #passion4digital community
  

Program

09:30 - 10:00. Registration, networking, refreshments

10:00 - 10:15. Welcome from JEMSS project team and conference introduction

Stati Statev, Rector of the University of National and World Economy

Hristo Hristov, Chairman of IAB Bulgaria and CEO of Netinfo

10:15 – 10:45. JEMSS project successfully completed: findings from research and development of a Joint Master’s Degree on Digital and Social Media Marketing – Aleksej Heinze

10:45 - 11:30. Keynote Speech: Using social media in the marketing mix: success stories. Olga Andrienko, Director of Social Media SEMRush - @olgandrienko.

11:30 – 12:30. Panel Discussion: Key Trends Influencing Digital Marketing Skills

Moderator: Georgi Malchev, Xplora

Panelists:

Maria Shishkova – Managing Director, AIMS Human Capital

Sophie Iredale – SEMTA.EU CEO

Lubomir Alamanov – Founder and Managing Director, SiteMedia

Alexander Grigorov – Digital Marketing Toyota Bulgaria

Nevena Kotarova – Student/intern, mkt360

12:30 - 13:30. Lunch and networking

13:30 - 14:15. Presentation: How video and mobile change the digital marketing game.

Hristo Hristov, CEO of Netinfo and Maria Atansova, Program Director, vbox7

14:15 - 15:15. Panel Discussion: Digital channels, content creation and management

Moderator Alexander Christov, UNWE

Borislav Kandov – Digital Director, The Smarts

Ivan Ralchev – NextDC

Elena Marinova – Musala Soft

Veselin Rogelov – Walmark

Tonia Zafirova – Student/intern, Accella Digital

15:15 - 15:45. Coffee break

15:45 – 17:00. How can you benefit from #passion4digital community? Interactive panel discussion on the JEMSS project deliverables

Participants: JEMSS Project Partners: Ana Cruz – the Book, Gordon Fletcher – the MOOC, Colin Telford – Cases on Internship and Bartłomiej Kurzyk– the Joint Degree Programme

17:00. Networking and depart.

Where can I contact the organizer with any questions?

Assoc. Prof. Dr. Milanka Dimitrova Slavova
E-mail E-mail: milanka.slavova@unwe.bg
Phone number Phone: (02) 8195 345

Is my registration/ticket transferrable?

Yes

What are my transport/parking options getting to the event?

Free Parking, see directions to Grand Hotel Sofia: 1 General Yosif V. Gourko Street; 1000 Sofia, Bulgaria; View Location map. Reception: +359 2 811 0811

Please note that the organisers reserve the right to change the above schedule if requered.