Do you:

• have difficulty planning out a strategy that will work for your campaign?

• wonder which digital channels work best at which part of your campaign?

• feel unsure which social media measures to use to prove effectiveness?

Take the morning to let us help you.

This practical masterclass will give you the process strategy, understanding and process to deliver your next and future campaigns.

Channels are ever-evolving, with new features and functionality added constantly. Understanding these rapid changes and strategically using different digital and social media channels as part of your marketing and communications can be challenging.

This course will transform your skills, knowledge and confidence. Over 3.5 hours, we'll take you through the digital ecosystem with our tried and tested steps to optimise the proper channels so you can execute more comprehensive strategic digital and social media marketing swiftly and effectively.

Heavily focused on analysing results, you'll also learn how to measure your marketing endeavours. By the end of the course, you'll be able to confidently and successfully plan your future digital activity and receive feedback on plans.

Key learnings:

• understand digital and social media marketing channels and where they are best used

• learn to set measurable objectives and choose the right channels for your objectives

• develop a strategy and form criteria to serve campaign objectives

• design your implementation plan

• measure against a framework