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Digital Campaigning Masterclass


Saturday, 18 November 2017 from 09:30 to 16:30 (GMT)

Digital Campaigning Masterclass

Registration Information

Registration Type Sales End Price Fee Quantity
Concessionary Rate Ended £10.00 £1.01
CCHQ/MP/Special/Speaker Ended Free £0.00

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Event Details


About this Event

Mike Rouse helped deliver a stunning result in Redditch during the 2017 General Election - a small swing to the Conservatives, when surrounding seats saw swings away. Yet, in Redditch, the candidate was brand new and totally unknown to the town; there was a local hotbed issue around the hospital; and the well-known issues with the national campaign. 

Following the election Mike has visited a number of constituencies around the country, spoken at a conference in London after Gavin Barwell (Theresa May's new Chief of Staff) and has spoken to a lot of people - including senior figures in CCHQ, regional figures, campaign managers and ordinary members, activists and elected representatives. 

Everyone in the Conservative Party understands that Facebook influenced the outcome of the 2017 General Election. There was not enough rebuttal, the Tory attack was too personal, and Labour had a far slicker campaign online. 

This all-day seminar will be broken into two parts: a morning of theory, analysis and inspiration from a range of speakers, followed by an afternoon of practical hands-on workshops.

The Agenda

Morning Session

9:00am: Coffee and registration
9:30am: Introduction by Brian Tustain, Area Chairman
9:45am: Rapid rebuttal and third party campaigners
10:30am: Content generation and using a joined-up approach (funnels)
11:30am: Case studies, analysis and front-line stories
12:30pm: Break for Lunch*

Afternoon Session

1:30pm: Administration, Management and the Law
2:30pm: Conservative Campaigner App & VoteSource
3:30pm: Videos, Live Streaming & Vox Pops
4:30pm: Close

Mike will be available after the main session for one-to-one help and questions, and by email/phone 30 days after the event.

What you will get

  • You will learn how third parties can help your campaign efforts
  • We will show you how to create sharing graphics and other media
  • You'll learn how to rebut arguments online effectively without getting dragged into long running arguments
  • We'll show you how to create great videos and do live streaming
  • We'll deep dive into the latest apps and processes

*Lunch: Sandwiches and light refreshments will be provided. There is a Beefeater nearby and a Sainsburys with cafe should delegates wish to go out for lunch. 

MRC and the Conservative Party reserves the right to refuse or withdraw admission at any time without giving a reason and without issuing a refund. 

Do you have questions about Digital Campaigning Masterclass? Contact MRC

When & Where

Faraday Business Centre
Windsor Road
B97 6DJ Redditch
United Kingdom

Saturday, 18 November 2017 from 09:30 to 16:30 (GMT)

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Mike Rouse Consulting (MRC) provides training, events and consultancy in digital technologies. 

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