Guardian Teacher Network members receive a 20% discount on the standard delegate rate.
If you are not already a member, click here to sign up - it's quick, simple and absolutely free of charge.

Building relationships using social media

In a new era of communications schools are searching for ways to engage a tech-savvy generation of parents, share best practice and communicate with local communities and businesses.

This half day seminar offers a holistic introduction to essential communication and social media skills as part of your continuing professional development. This includes understanding the difference between popular social media websites, ways of sharing new thinking with your peers and engaging your local community of parents, businesses and other schools. Your workshop facilitator will provide relevant case studies and offer expert advice.

What you’ll learn:

• Selecting the right social media website
• Promoting your school and showcase best practice
• Exploring how other schools are using social media
• Creating new learning content for your students
• Protecting and separating your online personal and professional profile
• Reaching out to parents and the local community
• Investigating creative uses of social media to engage different stakeholders

Who should attend:

This seminar is designed for head teachers and senior school management teams from both primary and secondary schools who have a responsibility for creating and managing their school’s digital identity.

Seminar host:
Dr. Abhay Adhikari

Abhay develops digital engagement strategies for the arts, culture and education sectors. He has worked on a range of global web based projects with private, public and voluntary sector organizations including BBC World Service Trust, British Council and Zubaan. He has hosted Social Media Surgeries in both the UK and India, and helped set up the ‘Thoughts Become Things’ enterprise for a cluster of schools in North Yorkshire. He regularly lectures on enterprise development and recently spoke at TEDxYork.

Please arrive 30 minutes prior to the seminar commencing.

Testimonials from previous seminars

“Thanks for such an informative and interesting day. It's definitely started me on a paradigm shift in how we think about campaigning on social media. Thank you!”

“A different slant on using social media with a concrete methodology”

“Thanks for a passionate, humane and amusing apologia of a very different way of approaching communications. You made social media very people and value focused”

Guardian Teacher Network member discount

Guardian Teacher Network members receive a 20% discount on the standard delegate rate.
If you are not already a member, click here to sign up - it's quick, simple and absolutely free of charge.

Please note that we are unable to accept offline payments, except for group bookings of more than eight delegates where a booking fee applies. A non-refundable booking fee of £25 per booking (not per delegate) will be payable for offline bookings. Invoices must be paid within 14 days of issue or by 7 days from the date of the seminar, if payment is not receieved booked places will be released.