CIPR Corporate and Financial Group Social Media Breakfast 2016:
Digital Corporate Communications: defining influence and influencers in the digital age.
We have an expert panel to discuss how corporate communications professionals can move towards a more nuanced understanding of influence in the digital age. Our panel will debate how well traditional influence translates online, and how online influencers can best be used for campaigns and reputation management. The session will include case studies about how to track the key online influencers for the issues facing your company.
Kathryn Sutton, social media manager, Schroders
Keith Lewis, Social Media Manager, Zurich UK
Matthew Willis, partner, Fourtold
Adam Parker, founder, Lissted
When: Friday 23 September 2016
Where: DWF, 20 Fenchurch Street, London, EC3M 3AG
8.00am Registration and networking breakfast
8.30am Panel debate
9.45am Debate close; coffee and networking
Cost: £20 for members; £25 for non-members
CIPR CPD value: 5 points
Refunds will only be made if notice of cancellation is given not less than 48 hours beforehand. No formal confirmation is given and attendees should assume that their places have been reserved.