San Francisco, California
London, United Kingdom
This is an invitation only event, if you are interested in attending please email Charlie@mixingdigital.com, any registrations made will be reviewed and contacted to confirm their place.
Media companies are aware of the impact digital has had on the entertainment and media sector over the past few years. At today’s event we explore the key trends, challenges and opportunities that will affect the media and entertainment industry over the coming year - covering topics such as personalisation, multi-channel campaign management and audience management.
This event will offer you the following takeaways to help you and your organisation keep ahead of the curve:
• Five digital success factors at top media and entertainment firms
• The best digital strategies and technologies for building customer loyalty
• Why personalised customer experiences are the #1 way to differentiate your brand
You will hear from top speakers and industry experts such as Adobe, Econsultancy, Penguin Random House and SUITCASE Magazine who will guide you through the media and ents digital landscape.
Date: Tuesday 24th March 2015
Venue: Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
1.15pm - 2.00pm Registration & Light Lunch
2.00pm - 2.05pm Chairs Welcome Address - Davina Lines, Managing Director, Mixing Digital
2.05pm - 2.35pm Impact of Digital Transformation in the Media and Entertainment Sector - Linus Gregoriadis, Econsultancy, Research Director
Linus will explore how companies working within the media and entertainment sector are approaching digital marketing, as well as pointing out key trends, opportunities and sector-specific issues that are shaping their digital strategies.
2.35pm – 3.05pm Key Ingredients for Digital Success - Vijayanta Gupta, Head of Product & Industry Marketing and Industry Strategy, Adobe
During this session Vijayanta will look at how to address the challenges and opportunities discussed in the digital trends report. He will highlight what areas should be focused on internally, plus he will showcase a customer snapshot of Condé Nast.
3.05pm - 3.30pm Coffee Break
3.30pm - 4.00pm Case Study: ''Confessions of a Digital Evangelist OR 7 Things I Probably Shouldn’t Have Done” - Ashley Holloway, Director of Business Partnerships & Strategy, Penguin Random House
How do you drive change when change is a dirty word? How do you innovate when things work very well as they are? How do you set, let alone hit, your objectives in a world of a thousand influencers who don’t speak your language? Does Digital even mean anything any more? Referencing his experiences at Penguin Random House, Virgin Media Televison, Ann Summers and several entertainment and retail startups, Ashley shows how you can learn to love a bloody nose.
4.00pm - 4.25pm Q & A Session
Chairperson: Davina Lines, Managing Director, Mixing Digital
Panellists: Vijayanta Gupta, Head of Product & Industry Marketing and Industry Strategy , Adobe - Linus Gregoriadis, Econsultancy, Reserach Director - Ashley Holloway, Director of Business Partnerships & Strategy, Penguin Random House - Serena Guen, Founding Editor-in-chief SUITCASE Magazine
4.25pm - 4.30pm Chairs Closing Remarks - Davina Lines, Managing Director, Mixing Digital
4.30pm - 5.30pm Drinks Reception & Canapes
To attend this event for free you must work at a brand within the Media and Entertainment industry..
Adobe is changing the world through digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide—from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on our established design leadership, we enable customers not only to make great content, but to manage, measure and monetize it for maximum impact. For more information, visit www.adobe.com/uk/marketing
When & Where
Mixing Digital is an event management agency specialising in working with digital, technology, ecommerce and media businesses to produce high quality professional events. In addition we run the Ecommerce Club a peer-to-peer community for retail and ecommerce professionals to be able to network, meet and share learnings at www.ecommerceclub.org