£65

Event Information

Share this event

Date and Time

Location

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Storytelling has become increasingly important for brands. It is most impactful when it is central to a brand’s values and ethos. We will look at how to identify narrative themes and how to create digital editorial campaigns with impactful content for both traditional and digital channels. This session is presented by Amanda Andrews, Head of Communications Strategy & Research, Vodafone Group.

After attending this lecture you should be able to:

- Discuss effective use of digital editorial

- Understand how a digital editorial strategy can benefit brands


All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

Share with friends

Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved