As we grapple with how to grow audience engagement through social media, it's clear that we must understand more about how to manage, measure and monetize our activities.
The Spring 2011 meeting of the Digital Editors’ Network will give you a chance to hear from executives from Facebook, The Independent and the Institute for Analytical Journalism about the opportunities and practicalities of implementing a social media strategy during in a Chatham House Rules-discussion in Preston.
The programme will run from 1:45-5pm on May 24th, with registration & lunch from 1pm in Scholars Restaurant in Foster Building on the University of Central Lancashire's Preston City campus. A networking reception will follow until 6:30pm. The venue is a short 5 to 10-minute walk from the Preston train station, which has regular and direct connections to most major centres, e.g. Manchester Picadilly (40 minutes), Liverpool Lime Street (58 minutes), Carilisle (1h04min), Birmimgham New Street (1h38min), London Euston (2h14 min), Glasgow Central (2h28min).
Leading the discussion will be:
Karla Geci is Strategic Partner Development for Facebook and former head of marketing for Bebo. Karla works with broadcasters, media companies and content owners who want to leverage the Facebook Platform to build social applications and experiences on their owned web properties and Facebook Pages.
Jack Riley is Head of Digital Audience & Content Development for The Independent , the i paper and the Evening Standard.
Tom Johnson works in the space where journalism and technology overlap. A former editor at the Scientific American, Tom is co-founder of the Institute for Analytic Journalism and professor emeritus at San Francisco State University.
Paul Teague has 20 years experience in journalism during which time he picked up a Webby award and now works in internet marketing. He'll have practical tips on creating the best Facebook pages and thoughts on how media companies should respond to their advertisers exploring social media options.
The discussion will be chaired by Nick Turner, Head of Digital Content Development for the CN Group. François Nel, director of the Journalism Leaders Programme, will lead the the final 1 X 1 X 1 session during which each meeting participant will have one minute to discuss one idea using one slide / link (if required).
The Digital Editors' Network is supported by Northwest Vision & Media and the School of Journalism, Media & Communication at the University of Central Lancashire, home to England's oldest university journalism programme.
For addtional programme details and #socialden2011 Twitter updates, contact or follow Nick Turner at @nickincumbria / Nick.Turner@Cumbrian-Newspapers.co.uk , or François Nel @francoisnel / FPNel@uclan.ac.uk
#djcamp2011 DEN is offering a data journalism do-shop (not another talk shop) on 19-20 May at Vision+Media at Media City UK, Salford Quays, Manchester. More details about this hands-on skills development workshop with Tom Johnson, ScraperWiki's Frances Irving and Open Data City Manchester's Julian Tait are available here.
The Journalism Leaders Programme executive development seminar, 'Managing Multimedia Projects: delivering innovation in the Digital Age', is running from 23-27 May in Preston. Programme and registration details are on the course website.
When & Where
Journalism Leaders Programme
The Journalism Leaders Programme at the University of Central Lancashire, Preston: http://www.ukjournalism.org/jleaders / Twitter: @jleaders @francoisnel