San Francisco, California
London, United Kingdom
Digital engagement is not a game of luck, it's a game of strategy. Organisations that consistently outperform their competition online have in common that they address their digital media systematically and strategically. We know these organisations for their many followers and fans, successful virals and high digital engagement. If you want to be like them you need a solid digital engagement strategy.
We have developed a powerful tool to help cultural organisations design a successful digital strategy and reap the benefits of the 21st century: The Digital Engagement Framework.
The Digital Engagement Framework (DEF for friends) lets you discover your cultural organisation's digital potential by asking questions about your target audiences, key assets, organisational vision and much more. The Framework allows you to design campaigns and projects that engage and reach out to people.
The DEF has been developed by Jim Richardson of Sumo and Jasper Visser of Inspired by Coffee and is based on years of experience in implementing digital media in organisations. It is now used in hundreds of cultural organisations around the world.
An ebook about the Digital Engagement Framework can be downloaded here - http://www.digitalengagementframework.com
Digital Engagement Framework workshop
The workshop is the perfect way to kickstart your organisation's digital strategy, refresh your thinking and learn from people in similar positions as you.
Every workshop uses an energising mix of gamestorming techniques, structured discussions, paper prototyping, case studies and presentations to take you through the Framework.
Common attendees to the workshop include digital strategists, communication, marketing, ICT or PR managers, consultants, innovation managers and middle or senior management. Masterclasses build on the extensive knowledge and years of experience of the facilitators and the unique ideas and challenges participants bring to the table.
Participants from institutions including V&A, MoMA, National Gallery of Denmark, National Museum of Norway, Statens Historiska Museum, NCB Naturalis, Dulwich Picture Gallery, The Denver Art Museum, Tyne and Wear Museums have participated in Digital Engagement Framework Workshops.
This workshop will be facilitated by Jim Richardson, one of the authors of the Digital Engagement Framework. Jim has a wealth of experience working with cultural organisations to develop digital strategies having worked with some of the world's best known museums and galleries to develop a wide range of digital communications.
Jim is the founder of MuseumNext, Europe's biggest conference on the digital side of museums and runs Sumo, a design and marketing consultancy working extensively with the arts and cultural sector.
Workshops will also be taking place in York and London