Digital Entrepreneur Workshop: Optimising your Website

Digital Jersey

<H2>Optimising your Website</H2>
This is an interactive workshop for small digital businesses delivered by an industry expert. It is only for members of Digital Jersey and is part of a series of digital entrepreneur workshops to help boost small businesses. The aim of this workshop is to provide valuable hands-on knowledge, for those who are either developing or currently managing a website for a digital business. 
Numbers are strictly limited so we ask that you don't apply unless you are committed to attending. This will be a valuable several hours and we don't want the opportunity being wasted and people missing out. 
<H2>What will you learn?</H2>
Where does a Website fit into digital marketing?
<UL>
<LI>Setting objectives</LI>
<LI>Attract</LI>
<LI>Convert</LI>
<LI>Close</LI>
<LI>Delight</LI>
</UL>
Knowing your audience
<UL>
<LI>Customer personas</LI>
</UL>
Activity 1: Outline a customer persona
Getting Found
<UL>
<LI>Keyword Research including trends</LI>
<LI>On page Search engine marketing</LI>
<LI>Social media considerations for your website</LI>
</UL>
Activity 2: High level technical SEO review of a key web page, or conduct keyword research for two products/services
Generating Leads
<UL>
<LI>Conversion rate optimisation</LI>
<LI>Basic UX considerations</LI>
<LI>Landing page design</LI>
</UL>
Activity 3: Wireframe a landing page for a campaign
Who is teaching the workshop?
Peter Van Neste previously owned and sold a company serving the events industry in the UK where he generated over 1.4m in revenue through digital marketing. Peter’s main focus is now as founder of <A HREF="http://www.wecompose.co.uk/about" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">We Compose </A>– a company specialising in helping businesses generate and convert more leads through digital marketing.
Who can apply?
The half-day workshop will begin with registration, coffee and croissants at 8.30am, with the workshop running from 9am to 1pm.
Participants will need to bring a laptop so they can actively participate in the workshop.
Only open to members of the Digital Jersey Hub or Digital Jersey
There is a nominal £10 fee for registration.

Digital Jersey Hub

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Digital Entrepreneur Workshop: Optimising your Website

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Digital Entrepreneur Workshop: Optimising your Website

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