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Digital Entrepreneur Workshop: Optimising your Website

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Date and Time

Location

Location

Digital Jersey Hub

Block 3, The Forum

Grenville Street

JE2 4UF St Helier

Jersey

Refund Policy

Refund Policy

Refunds up to 30 days before event

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Event description

Description

Optimising your Website

This is an interactive workshop for small digital businesses delivered by an industry expert. It is only for members of Digital Jersey and is part of a series of digital entrepreneur workshops to help boost small businesses. The aim of this workshop is to provide valuable hands-on knowledge, for those who are either developing or currently managing a website for a digital business.

Numbers are strictly limited so we ask that you don't apply unless you are committed to attending. This will be a valuable several hours and we don't want the opportunity being wasted and people missing out.

What will you learn?

Where does a Website fit into digital marketing?

  • Setting objectives
  • Attract
  • Convert
  • Close
  • Delight

Knowing your audience

  • Customer personas

Activity 1: Outline a customer persona

Getting Found

  • Keyword Research including trends
  • On page Search engine marketing
  • Social media considerations for your website

Activity 2: High level technical SEO review of a key web page, or conduct keyword research for two products/services

Generating Leads

  • Conversion rate optimisation
  • Basic UX considerations
  • Landing page design

Activity 3: Wireframe a landing page for a campaign

Who is teaching the workshop?

Peter Van Neste previously owned and sold a company serving the events industry in the UK where he generated over 1.4m in revenue through digital marketing. Peter’s main focus is now as founder of We Compose – a company specialising in helping businesses generate and convert more leads through digital marketing.

Who can apply?

The half-day workshop will begin with registration, coffee and croissants at 8.30am, with the workshop running from 9am to 1pm.

Participants will need to bring a laptop so they can actively participate in the workshop.

Only open to members of the Digital Jersey Hub or Digital Jersey

There is a nominal £10 fee for registration.

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Date and Time

Location

Digital Jersey Hub

Block 3, The Forum

Grenville Street

JE2 4UF St Helier

Jersey

Refund Policy

Refunds up to 30 days before event

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