The rapid growth of digital technologies is driving the fourth industrial revolution and radically reshaping business models. The Covid-19 is accelerating digital transformation and generating more digital entrepreneurs. Leading digital business experts will be discussing the opportunities and challenges of the trends and provide insights on how to be more successful as a digital entrepreneur.

Professor Fang Zhao

Prof Fang Zhao is the Professor of Innovation and Strategy and Associate Dean – Research and Enterprise at Staffordshire Business School. Zhao is a digital transformation strategist and a passionate researcher in the areas of digital transformation in business and industry as well as in digital government. Zhao has provided consultancy and advisory services to various sectors and led and completed a number of research projects funded by governments, industry/business and universities. She is looking forward to sharing her insights into the opportunities and challenges in digital entrepreneurship.

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Craig Holdcroft

Craig is a Staffordshire University digital marketing management graduate working in the digital sector and teaching digital practices at Staffordshire Business School. His current areas of digital include website production, SEO, analytics and strategic planning, incorporating digital solutions. Prior to this, Craig holds a background in sales management and marketing.