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Digital Fundraising: The Last Mile

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The Anthologist Bar & Restaurant

58 Gresham Street

London

EC2V 7BB

United Kingdom

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Digital Fundraising: The Last Mile

Join us for the latest instalment of the Amigo breakfast series!

Achieving financial stability is the primary concern of over half of UK charity leaders. There are two ways to do this, cut services or increase donations. Charities want to choose the latter, so in 2018 their marketers will be more important than ever.

CAF reports show that the percentage of digitally-native donors is increasing. Fewer people are giving regularly through traditional channels like direct debit. In response, fundraisers must find new ways to stimulate online giving. This is the focus for our next event. We're inviting marketing leaders for a relaxed chat over a complimentary breakfast discussing questions such as:


  • How much effort should marketers put into creating an emotional engagement before a donation ask is made?
  • Should fundraisers pay more attention to the 'last mile' of digital campaigns?
  • Can marketers increase giving by targeting donation asks according to the on-site behaviour of web visitors?



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Amigo is a digital partner that enables marketes to achieve more by experimenting with customer experiences. We do this via our in-house tech, which helps marketers to deliver and test radical campaigns at lightning speed.

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Location

The Anthologist Bar & Restaurant

58 Gresham Street

London

EC2V 7BB

United Kingdom

View Map

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