Digital Marketing 101 – A Masterclass for Small Business Owners
A 90-minute online workshop that makes digital marketing simple, practical, and ready to use even if you’re just starting out.
Date and time
Location
Online
Refund Policy
About this event
- Event lasts 1 hour 30 minutes
If you’re a small business owner, solo entrepreneur, or side-hustler trying to figure out how to grow your brand online - you’re not alone. The digital world can feel overwhelming, especially when you’re wearing multiple hats and trying to make sense of websites, social media, SEO, email, and everything in between. This workshop is here to simplify things. Whether you’re just getting started or want to build on what you’ve already begun, this session will give you the confidence, tools, and practical know-how to take real steps forward with your digital marketing.
💡 What You’ll Learn
You’ll walk away with a clear understanding of what digital marketing is really about — and how to use it to reach more customers, generate leads, and grow your business online.
Here’s what we’ll cover together:
• Build a Digital Marketing Strategy – Set realistic goals and learn where to focus your time.
• Boost Your Online Presence – Create a website and online footprint that builds trust.
• Get Found on Google (SEO) – Understand how to rank and get more traffic.
• Social Media Made Simple – Learn what to post, where, and how often.
• Email Marketing – Keep in touch with your audience and turn interest into action.
• PPC Advertising Basics – Dip your toes into paid ads without drowning in jargon.
• Content Marketing – Learn how to create content that people actually care about.
This isn’t just theory - it’s packed with real examples, easy-to-follow tips, and tools you can start using straight away.
🎁 With the VIP ticket for Just £10 you also get:
• 🎥 Recording of the Workshop (watch anytime)
• 📘 Downloadable Workbook & Slide Summary
• 🧰 A Digital Toolbox – Your go-to list of free tools
About the Speaker
Paul Gadd is a Digital Specialist with over 20 years of experience, having launched his first tech venture at just 17. Since then, he’s supported hundreds of businesses through government-backed programmes and one-to-one digital advice. Originally from Mumbles, a small coastal village in Swansea, Paul is now embracing a long-held dream of becoming a digital nomad. Currently based in Tefé, deep in the Brazilian Amazon, he continues to empower small business owners and entrepreneurs through his platform, Digital Growth 101. Paul’s mission is to share his expertise, simplify digital strategy, and help others grow with clarity and confidence. Find out more about his journey at justbloglife.com.
🌟 Attendee Feedback from Previous Sessions
“Absolutely phenomenal workshop — packed with insight and inspiration!”
“So helpful and easy to follow. I’m feeling really motivated to take action.”
“A brilliant introduction to digital marketing — thank you for making it so accessible.”
“This session was invaluable. I learned so much in such a short time.”
“Thank you! I’ve taken pages of notes and feel way more confident now.”
“Such a generous and practical workshop. Every small business owner should attend this.”
“Wonderful session — engaging, clear, and full of useful tips.”
“Great pace, great content, and great delivery. Highly recommend.”
“I didn’t expect to get so much value for free. Looking forward to more!”
“Thank you so much! I feel inspired, supported, and ready to grow online.”
Don’t miss this chance to level up your digital marketing — without the overwhelm.
🎟️ Limited places available – book now and take your business online with confidence.
Frequently asked questions
This session is perfect for small business owners, freelancers, startups, and anyone looking to understand digital marketing in a clear and practical way. No tech jargon, just real-world advice you can use.
Nope! This workshop is beginner-friendly and designed to give you a solid foundation. Whether you’re just getting started or want to brush up on the basics, you’ll find this session useful.
Just a computer, tablet, or phone with internet access. Bring a notepad (or your favourite note-taking app), and ideally, have a specific business or idea in mind so you can apply what you’re learning straight away.
Yes, for just £10, VIP ticket holders receive the full session recording to watch back whenever it suits them.
VIP ticket holders also get a downloadable workbook, slide summary, a digital toolbox with free tools, and free access to the online version of the workshop.
The session includes opportunities for Q&A and small interactive moments, but it’s designed to be practical, focused, and easy to follow along — no pressure to speak unless you want to.
No worries — sign up anyway! You’ll get access to the recording if you have a VIP ticket and all workshop materials within 24 hours of the session.
It’s delivered live via Zoom. You’ll get the link as soon as you register, along with a reminder closer to the time.
Absolutely. The entire session is geared towards giving you a clear roadmap to increase your visibility, attract the right audience, and start marketing confidently online.
The VIP ticket costs just £10 and includes access to a full recording of the session, so you can revisit the content anytime. Your contribution also helps support the ongoing development of our workshops and covers the marketing and platform costs associated with running these events on Eventbrite.
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Ready to take control of your digital success?
Start with our FREE Digital Marketing 101 Book and workshop, which covers the basics every business needs to know. Whether you're just starting out or scaling up, we’ll help you build a strategy that works. Let’s make digital growth simple, effective, and tailored to you.