Digital Marketing 101 – A Masterclass for Small Business Owners

If you’re a small business owner, solo entrepreneur, or side-hustler trying to figure out how to grow your brand online - you’re not alone. The digital world can feel overwhelming, especially when you’re wearing multiple hats and trying to make sense of websites, social media, SEO, email, and everything in between. This workshop is here to simplify things. Whether you’re just getting started or want to build on what you’ve already begun, this session will give you the confidence, tools, and practical know-how to take real steps forward with your digital marketing.

💡 What You’ll Learn

You’ll walk away with a clear understanding of what digital marketing is really about — and how to use it to reach more customers, generate leads, and grow your business online.

Here’s what we’ll cover together:

• Build a Digital Marketing Strategy – Set realistic goals and learn where to focus your time.

• Boost Your Online Presence – Create a website and online footprint that builds trust.

• Get Found on Google (SEO) – Understand how to rank and get more traffic.

• Social Media Made Simple – Learn what to post, where, and how often.

• Email Marketing – Keep in touch with your audience and turn interest into action.

• PPC Advertising Basics – Dip your toes into paid ads without drowning in jargon.

• Content Marketing – Learn how to create content that people actually care about.

This isn’t just theory - it’s packed with real examples, easy-to-follow tips, and tools you can start using straight away.

🎁 The ticket costs also includes:

• 📘 The Digital Marketing 101 eBook

• 📘 Workbook & Slide Summary

• 📘 Focused Marketing Hour List

• 🎥 Recording of the Workshop (watch anytime)

• 🧰 A Digital Toolbox – Your go-to list of free tools

About the Speaker

Paul Gadd is a Digital Specialist with over 20 years of experience, having launched his first tech venture at just 17. Since then, he’s supported hundreds of businesses through government-backed programmes and one-to-one digital advice. Originally from Mumbles, a small coastal village in Swansea, Paul is now embracing a long-held dream of becoming a digital nomad. Currently based in Tefé, deep in the Brazilian Amazon, he continues to empower small business owners and entrepreneurs through his platform, Digital Growth 101. Paul’s mission is to share his expertise, simplify digital strategy, and help others grow with clarity and confidence. Find out more about his journey at justbloglife.com.

🌟 Attendee Feedback from Previous Sessions

“Absolutely phenomenal workshop — packed with insight and inspiration!”

“So helpful and easy to follow. I’m feeling really motivated to take action.”

“A brilliant introduction to digital marketing — thank you for making it so accessible.”

“This session was invaluable. I learned so much in such a short time.”

“Thank you! I’ve taken pages of notes and feel way more confident now.”

“Such a generous and practical workshop. Every small business owner should attend this.”

“Wonderful session — engaging, clear, and full of useful tips.”

“Great pace, great content, and great delivery. Highly recommend.”

“I didn’t expect to get so much value for free. Looking forward to more!”

“Thank you so much! I feel inspired, supported, and ready to grow online.”

Don’t miss this chance to level up your digital marketing — without the overwhelm.

🎟️ Limited places available – book now and take your business online with confidence.