£521.59

Digital Marketing 101

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London

60 Cannon Street

London

United Kingdom

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Refunds up to 7 days before event

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Description

Why should you take this course?

  1. Launch an effective digital marketing campaign by having a clear grasp of company’s goals, relevant growth metrics and brand voice.
  2. Learn how to make data-driven decisions by utilizing analytics.
  3. Learn how to develop effective retention mechanisms to maximise the lifetime of your customers.
  4. Leverage your product for growth by optimising user experience and conversion rates.

What skills should you expect upon completion of course?

  1. To generate digital marketing campaigns by utilizing business goals and brand voice.
  2. To utilize Google Analytics in order to analyze performance data.
  3. To create, target, launch, and track user acquisition campaigns across organic and paid channels.
  4. To develop and set up retention mechanics through email marketing and community building.

Requirements:

  1. Individuals who want to be able to effectively use high-impact marketing strategies.
  2. No programming experience is necessary for this course.

Curriculum:

a) Introduction to Marketing Planning and Branding

During this session, students will learn about different components of a brand they need to take into consideration and create their own brand brief. They will also create a high level marketing plan including estimated budget allocation.

b) Marketing Analytics

In this session, students will gain an overview of different analytics tools and techniques to understand the vast range of data they can collect.

c) Excel, Statistics and Data Visualization

During this session, students will be introduced to basic statistical concepts such as causations and correlations and learn how to conduct regression and cohort analyses in Excel. They will also learn commonly used shortcuts to accelerate their analysis and techniques to display and communicate their findings in a visually appealing and easy to understand way.

d) Segmentation, Targeting, Tracking, Experimentation

This session will cover statistical approaches and analytical tools to segment customers and set up highly targeted campaigns. In a next step, we will dive deeper into tracking tools and methods to set up attribution models that track customer behaviour across several touchpoints with the brand before they convert.

e) Growth Hacking 101

Students will learn about the stages of the growth hacking funnel (Acquisition – Activation – Retention – Referral – Revenue) as well as the experimentation process (brainstorm, hypothesize, run the experiment, analyse, systemize or kill), with a focus on how to run Minimum Viable Experiments with the help of tools like landing pages, A/B tests, etc.

f) Search Engine Optimisation

This session will focus on how search engines work, the anatomy of a search engine result page and the difference between SEO and PPC. Students will then learn how to do keyword research, develop a keyword strategy and be introduced to different on-page and off-page optimization techniques and best practices.

g) Developing a Content Strategy, Presenting and Storytelling

Students will learn how to write a compelling, to-the point narrative for different relevant audiences. They will also be required to develop an integrated cross-channel content strategy and present both to their peers.


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Date and Time

Location

London

60 Cannon Street

London

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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