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Upskilling in digital marketing at a time and place that suits you!

About this event

Career opportunities in digital marketing are growing at an exceptional rate and increasingly employers are seeking candidates who can evidence tactical knowledge combined with an ability to think strategically and lead teams.

The Digital Marketing Accelerator fills a gap in the market by delivering a fully online learning experience that encourages you to “explore the possible” and to make the connections between deep knowledge of tactics and strategy.

Digital Marketing Accelerator has been developed in collaboration with leaders in the digital marketing industry and is a must for executives looking to upskill their digital marketing knowledge.

The programme is designed to provide a practical knowledge of the approaches, tools and techniques utilised in effective digital marketing.

‘Lessons’ are split into manageable bite-size chunks so that participants can progress at a pace that fits with work and family commitments. Programme participants are given access to the course for 12 months and to ‘pass’ must complete the assignments throughout the course.

The programme comes with a certificate of completion from Edinburgh Business School, Heriot Watt University, 20 CPD hours and is OMCA accredited and participants have the opportunity to take the exam to receive an OMCA certificate.

The Digital Marketing Accelerator is created for:

• Anyone wanting to be involved in digital transformation

• Individuals wishing to move into digital marketing.

• Career progression for those already working in digital marketing.

• Executives seeking a better understanding of digital marketing.

• Entrepreneurs looking to identify opportunities and routes to market.

Course content includes:

• The “Life of a Digital Marketing Consultant”

• Introduction to Digital Marketing Leadership

• Digital Marketing Research

• Strategy: The Secret of Success

• Authority and Influence

• Digital Assets

• SEO-Definition and why it’s changing

• The Role of Social Media within Marketing Strategy

• Analytics Introduction

• Developing Market Personas for the Web

• Routes to Market: Advertising, Content and Social

• Technology, Structure and Usability

• Multi Device Considerations

• Actionable Analytics

• Website Specification

• Supplier Evaluation and Selection

• Digital Strategy Development

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Organiser Edinburgh Business School, Heriot-Watt University

Organiser of Digital Marketing Accelerator

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