Digital Marketing & Advertising

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

In a world where scrolling has replaced strolling, advertising has taken a digital twist. Our Digital Marketing & Advertising course gives you the insight to compete where attention spans are short, and the competition is loud. With a firm focus on advertising, this course explores how to plan, launch, and evaluate effective campaigns using tools that actually work. From paid search to social media advertising, you’ll dive deep into how ads influence clicks, conversions, and conversations.

Whether you're looking to sharpen your strategy or step into a new field, this course delivers clear instruction on digital advertising techniques across platforms like Google, Facebook, Instagram, and others. You'll gain a strong grasp of audience targeting, data-driven decisions, and persuasive copy techniques—all through the lens of effective advertising. It’s structured for anyone who wants to learn smart advertising approaches without being stuck in a jargon jungle. And no, there’s no fluff. Just intelligent marketing with a laser focus on advertising that actually sells.

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Learning Outcomes

• Understand the fundamentals and evolution of digital advertising strategies.
• Learn how to structure online advertising campaigns for better reach.
• Gain insights into audience segmentation in digital advertising.
• Analyse performance data to improve advertising effectiveness and ROI.
• Explore ethical considerations in digital advertising and brand messaging.

Who is this course for?

• Business owners wanting better control over online advertising spend.
• Freelancers entering the digital advertising and marketing space.
• Career changers seeking knowledge in digital advertising strategies.
• Marketers looking to refresh their skills in modern advertising.
• Students wanting to explore careers in digital advertising fields.

Career Path & UK Average Salaries

• Digital Advertising Executive – £24,000 to £32,000 per year
• PPC Campaign Manager – £28,000 to £38,000 per year
• Social Media Advertising Strategist – £30,000 to £45,000 per year
• Email Marketing Specialist – £26,000 to £34,000 per year
• Digital Marketing Analyst – £32,000 to £48,000 per year
• Advertising Copywriter – £25,000 to £40,000 per year