£27.14

Digital Marketing, best practice , techniques and tools

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102 Leslie Silver Building

Leeds Beckett University

Woodhouse Lane

Leeds

LS1 3ES

United Kingdom

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This workshop has been designed to give you an insight into digital marketing helping you to understand how you can apply current techniques and tools in your day-to-day workplace. The digital and technological environment has changed forever the way we do business in the 21st century.

This workshop will enable you to navigate through the ever-evolving, dynamic digital landscape, and understand how to develop skills to improve your digital marketing effectiveness. You will be able understand the opportunities and challenges presented through the disruptive digital environment, learn more about the impact of the digital environment in our everyday workplace and how key techniques and tools support the marketing, promotion and communication strategy of your organisation. We will also help you to understand the importance of monitoring and measurement techniques that enable organisations to improve performance.

It is aimed at anyone who wants to understand the key elements of building an effective digital marketing plan. It introduces digital marketing best practice and techniques using case studies throughout with practical tasks. Online tools and reference materials are highlighted throughout, enabling participants to learn how to practically apply them in their work environment.

In this workshop you will be able to:

  • Understand the opportunities and challenges presented through the disruptive digital environment;

  • Learn more about the impact and influence of the dynamic digital environment in our everyday workplace;

  • Know how key digital techniques and tools support and enhance the marketing, promotion and communication strategy of your organisation;

  • Understand the relevance of digital platforms and channels in context of your company;

  • Learn ways to monitor and measure the effectiveness of your digital marketing activities.

This workshop is fully funded for Enterprise and Innovation Hub office based clients and Executive Virtual Office clients, please contact EIA Hub on 0113 2816770 or eiahub@leedsbeckett.ac.uk to confirm your eligibility and to register for free.

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102 Leslie Silver Building

Leeds Beckett University

Woodhouse Lane

Leeds

LS1 3ES

United Kingdom

View Map

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