Digital Marketing - best practice, techniques & tools
This workshop has designed to give you an insight into the crucially important area of digital marketing helping you to understand how you can apply current techniques and tools in your day-to-day workplace.
The Digital and technological environment has changed forever the way we do business in the 21st century. This workshop will enable you to navigate through the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve your digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.
It is aimed at anyone who wants to understand the key elements of building an effective digital marketing plan. It introduces digital marketing best practice and techniques using case studies throughout with practical tasks. Online tools and reference materials are highlighted throughout, enabling participants to learn how to practically apply them in their work environment.
In this workshop you will be able to:
Understand the opportunities and challenges presented through the disruptive digital environment;
Learn more about the impact and influence of the dynamic digital environment in our everyday workplace;
Know how key digital techniques and tools support and enhance the marketing, promotion and communication strategy of your organisation;
Understand the relevance of digital platforms and channels in context of your company;
Learn ways to monitor and measure the effectiveness of your digital marketing activities.