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Digital Marketing Boot Camp - OCT

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Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Event description

Description

Overview

This course is aimed at non-digital marketeer’s who want to understand the key elements of building an effective digital marketing strategy and how that strategy could be executed.

The course will offer a practical guide to the core techniques in digital marketing enabling delegates to leave with a solid “hands on” knowledge that you can implement immediately upon your return to the office.

Who should attend?

This course is aimed at non-digital marketing specialists who want a practical hands on course in how to create a digital marketing strategy and to acquire a better understanding of key digital channels and how they can be used to drive growth.

Learning Outcomes

  • Digital Marketing Strategy & Planning

  • Understanding of the key channels:

  • SEO

  • PPC

  • Social Media

  • CRM

  • Website Optimisation and Conversion Rates

  • Other Channels: affiliate / display


Course Content

  • Create and/or improve a programme for measuring and improving digital media effectiveness.

  • Audit current approaches and identify areas for improving performance.

  • Search engine optimisation (SEO).

  • Pay Per Click marketing including Google AdWords.

  • Social media including Facebook, Twitter, Instagram, etc.

  • Partner marketing including affiliate marketing .

  • Online advertising including ad networks and behavioural targeting.

  • E-mail marketing including deliverability.

  • Site content and copy.

  • Digital marketing strategy and planning.


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Date and Time

Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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