Event Date: 19/03-24 - 20/03/24

Department of Marketing, Strategy & Innovation and Digital Marketing Research Theme is hosting the first ‘Digital Marketing Colloquium’ at Bournemouth University from 19 to 20 March 2024. Rapid technological developments revolutionise marketing globally. The concepts of Artificial Intelligence (AI), Metaverse and Web3 have gained significant traction to re-engineer business practices and ecosystems. Marketing and consumer research are affected substantially by these technological advancements. Aspects of wellbeing, identity crises, data protection, creative rights, benefits and challenges of decentralisation and unethical marketing practices are some of the recent academic discussions and debates. This colloquium will bring together leading researchers and practitioners to discuss and visualise the future of strategic and operational marketing. Both technology advancements and marketing developments will be explored, co-creating future innovations for collaboration and solutions. The aim is to draw in forward-thinking research on crucial subjects that have an impact on consumers, businesses and society as a whole. Participants will be encouraged to stimulate fresh perspectives and explore uncharted territories.

For further information on this event please contact ebolat@bournemouth.ac.uk

https://www.bournemouth.ac.uk/about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation/digital-marketing-colloquium-2024

How to get to BU:

Talbot campus is easily accessed via public transport and has bike storage points. Please see travel info

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Digital Marketing Colloquium 2024